Beliefs to Abandon

The Easter Bunny.

The Tooth Fairy.

Leprechauns.

Santa Claus.

Thinking a new product doesn't need ongoing marketing support after it launches.

These beliefs all fall into the same category.

P.S. For those who celebrate, I hope you all had a terrific Easter weekend. For those that don't, a reminder that chocolate eggs will be on sale at most grocery stores today.