Everything is your Brand

Your brand is made up of every single touchpoint.

It's every single interaction people will have with you, whether that's in-person, online... even in the things few people are actually going to see.

Like a robot.txt file, for instance.

Nike's robot.txt file begins with the line, "# www.nike.com robots.txt -- just crawl it."

And it ends with this...

Your brand is made up of every single touchpoint.

Nike gets it.

A hat-tip to Adam Volk, who shared Nike's robot.txt file in a LinkedIn post.