David Pullara
Jul 18, 20211 min
If you're a business-to-business brand, you should set aside an hour to watch this interview with Professor Jenni Romaniuk, author of Building Distinctive Brand Assets and co-author of How Brands Grow: Part 2.
If you're a business-to-business brand that doesn't think brand is important, you should watch it twice.
And once you realize a strong brand can help you and decide you should start building one, let's find some time to chat.