<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[David Pullara]]></title><description><![CDATA[David Pullara]]></description><link>https://www.davidpullara.com/dpthoughts</link><generator>RSS for Node</generator><lastBuildDate>Mon, 14 Sep 2026 22:47:09 GMT</lastBuildDate><atom:link href="https://www.davidpullara.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[A Gift with Conditions]]></title><description><![CDATA[A gift with conditions isn't a gift; it's an offer. And beware: your customers will intuitively understand the difference.]]></description><link>https://www.davidpullara.com/post/gift-with-conditions-cineplex</link><guid isPermaLink="false">6aa2a159344bc3bae158af40</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Retail]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Thu, 10 Sep 2026 13:16:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_fb77800652544740bb1ec95c528ae714~mv2.jpg/v1/fit/w_512,h_512,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Porkbun's Lesson on Brand Personality]]></title><description><![CDATA[Some brands describe their personalities. Porkbun offers a powerful lesson on brand personality by putting theirs into everything they do.]]></description><link>https://www.davidpullara.com/post/porkbun-lesson-on-brand-personality</link><guid isPermaLink="false">6a995851871b5df6d67392dc</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Thu, 03 Sep 2026 14:53:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_e06440de5aa14553b5901eb9075be624~mv2.png/v1/fit/w_404,h_188,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[ADdicted: OpenTable's Open Bill]]></title><description><![CDATA[OpenTable suggests you'll always have an Open Bill with your Mom with this Mother's Day ad.]]></description><link>https://www.davidpullara.com/post/addicted-opentable-open-bill-mothers-day</link><guid isPermaLink="false">6a994de920b9c897c303fdb5</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Thu, 03 Sep 2026 11:18:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_95d212c735e64cabb68fc05a11c8190a~mv2.jpg/v1/fit/w_564,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Avoid AI Chatbot Hell]]></title><description><![CDATA[If you want to replace human representatives with AI chatbots, here's how to avoid sending your customers to AI Chatbot Hell.]]></description><link>https://www.davidpullara.com/post/avoid-ai-chatbot-hell</link><guid isPermaLink="false">6a943cfa6625a4454921aa67</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Strategy]]></category><category><![CDATA[AI]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Sun, 30 Aug 2026 16:01:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_83d092355f6641d1a6ad7a568b99c51e~mv2.jpg/v1/fit/w_845,h_461,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Good Good's Bad Ad Decision]]></title><description><![CDATA[Good Good's decision to use domestic violence as a joke in one of its ads was extraordinarily bad and shows us the company's true values. ]]></description><link>https://www.davidpullara.com/post/good-good-bad-ad-decision-callaway</link><guid isPermaLink="false">6a94353263729de8ec7c9894</guid><category><![CDATA[Marketing]]></category><pubDate>Sun, 30 Aug 2026 14:21:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_23bb286f7af24d39ac27fec2e8c17164~mv2.png/v1/fit/w_772,h_592,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[ADdicted: A&#38;W's Easy Way to Fight MS]]></title><description><![CDATA[To benefit a good cause, would you rather run, bike, walk... or eat a hamburger? This cheeky A&#38;W campaign shows us an easy way to fight MS.]]></description><link>https://www.davidpullara.com/post/addicted-aw-easy-way-to-fight-ms</link><guid isPermaLink="false">6a8833cc2c8a2db2a514f8bc</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><category><![CDATA[Inspiration]]></category><pubDate>Thu, 20 Aug 2026 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_c6b86a79da334a2e8eafb0869871adca~mv2.jpg/v1/fit/w_1000,h_648,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[ADdicted: Ted Lasso's iPhone]]></title><description><![CDATA[Apple sharing access to Ted Lasso's iPhone is a best-in-class example of mutually-beneficial product integration.]]></description><link>https://www.davidpullara.com/post/addicted-ted-lasso-iphone-product-integration</link><guid isPermaLink="false">6a7d9db351cfcafd11685825</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><category><![CDATA[Inspiration]]></category><pubDate>Thu, 13 Aug 2026 11:49:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_8e2a2c685fb34fa19e6ee3fea9599407~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[ADdicted: Anti-Marketing DuckDuckGo]]></title><description><![CDATA[DuckDuckGo's anti-surveillance sunglasses ad turns Google's smart glasses push into a lesson: can't beat a rival's game? Change it.]]></description><link>https://www.davidpullara.com/post/addicted-anti-marketing-duckduckgo-smartglasses</link><guid isPermaLink="false">6a772de62dc76a37da410a74</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Strategy]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Sat, 08 Aug 2026 15:13:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_6a1695e06e3747c4aa29f3adaf01a275~mv2.png/v1/fit/w_846,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Tim Hortons and the Goblet of Fire]]></title><description><![CDATA[Tim Hortons wanted to make magic with its Harry Potter promotion, but it's looking like a Goblet of Fire.]]></description><link>https://www.davidpullara.com/post/tim-hortons-goblet-of-fire-harry-potter-promotion</link><guid isPermaLink="false">6a6be7595cf1d22b8d73c8f9</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Retail]]></category><category><![CDATA[Strategy]]></category><category><![CDATA[Insights]]></category><category><![CDATA[Entertainment]]></category><pubDate>Sat, 01 Aug 2026 02:51:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_a7eaedaeb01c4106b02f7fdb3a5d1d66~mv2.png/v1/fit/w_827,h_408,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Clever Strategy, Terrible PR]]></title><description><![CDATA[Using "loophole thinking" to skirt rules might look like a clever strategy, but taking advantage of customers will earn you terrible PR.]]></description><link>https://www.davidpullara.com/post/clever-strategy-terrible-pr-telus-crtc</link><guid isPermaLink="false">6a6be08e3e0c16484ff0bfaf</guid><category><![CDATA[Strategy]]></category><category><![CDATA[Insights]]></category><category><![CDATA[Marketing]]></category><pubDate>Fri, 31 Jul 2026 00:05:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_523b75eb7b4d4c5ba9eec7a9a21c0b27~mv2.png/v1/fit/w_631,h_522,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[The Best Use for AI]]></title><description><![CDATA[The best use for AI isn't to replace workers, it's to enhance their abilities.]]></description><link>https://www.davidpullara.com/post/best-use-for-ai</link><guid isPermaLink="false">6a5a6c260d39a4adf280ce47</guid><category><![CDATA[AI]]></category><category><![CDATA[Insights]]></category><category><![CDATA[Ideas]]></category><pubDate>Sun, 26 Jul 2026 23:39:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_e1fd3d52a86a4e06bbca3928ba7def27~mv2.png/v1/fit/w_734,h_500,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Netflix for Summer School]]></title><description><![CDATA[Having to watch Netflix for summer school isn't just fun: it's an effective way to learn. Here's why.]]></description><link>https://www.davidpullara.com/post/netflix-for-summer-school</link><guid isPermaLink="false">6a5a68ad830cbda37bbc52de</guid><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><category><![CDATA[Personal]]></category><pubDate>Sat, 18 Jul 2026 12:00:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_3654f8c62d0d40778eb204453c4817f1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Rethinking What Winning Means]]></title><description><![CDATA[Erling Haaland's performance at the 2026 World Cup has me rethinking my views on competition, performance, and winning.]]></description><link>https://www.davidpullara.com/post/rethinking-what-winning-means-erling-haaland-world-cup</link><guid isPermaLink="false">6a5a619e830cbda37bbc403e</guid><category><![CDATA[Ideas]]></category><category><![CDATA[Leadership]]></category><category><![CDATA[Insights]]></category><category><![CDATA[Inspiration]]></category><pubDate>Fri, 17 Jul 2026 17:32:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_978b4178331643d9abe683c7958ba362~mv2.png/v1/fit/w_1000,h_776,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Customers Appreciate Transparency]]></title><description><![CDATA[Customers appreciate transparency, and retailers who save customers time and frustration benefit from doing so.]]></description><link>https://www.davidpullara.com/post/customers-appreciate-transparency-amazon</link><guid isPermaLink="false">6a4bac42fa58f0a255d768a0</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Tue, 07 Jul 2026 16:27:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_2f0594280c0f484a98dff6d4ec1182bb~mv2.png/v1/fit/w_504,h_529,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[ADdicted: The World is Meant to Meet]]></title><description><![CDATA[As a consumer, I really like this ad. But as a marketer, I'm convinced "The World is Meant to Meet" is unlikely to drive any sales.]]></description><link>https://www.davidpullara.com/post/addicted-the-world-is-meant-to-meet-airbnb-advertising</link><guid isPermaLink="false">6a4b961eb386a77f3188e913</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Insights]]></category><pubDate>Mon, 06 Jul 2026 13:11:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_a7c7e275ce974999a754e9147c34129a~mv2.png/v1/fit/w_576,h_474,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Make it Easy for Consumers]]></title><description><![CDATA[It's really easy to make things easier for your consumers if you invest the time to think about ways you can do that.]]></description><link>https://www.davidpullara.com/post/make-it-easy-for-consumers</link><guid isPermaLink="false">6a3feed0d3770ea960eddf87</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Mon, 29 Jun 2026 15:00:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_0eb0ce5d75fc4bc08e3eb6e91df4522a~mv2.jpg/v1/fit/w_397,h_391,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[ADdicted: Gordon Ramsay X Uber Eats]]></title><description><![CDATA[Gordon Ramsay X Uber Eats might be an odd pairing, but it makes for a highly entertaining and effective ad. ]]></description><link>https://www.davidpullara.com/post/addicted-gordon-ramsay-uber-eats-marketing-advertising</link><guid isPermaLink="false">6a3fbc9cf69fbd60c76c01cc</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Mon, 29 Jun 2026 12:00:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_31378b38d6b444e0971511d614a78aab~mv2.png/v1/fit/w_897,h_555,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Invisible Advertising]]></title><description><![CDATA[You've been exposed to hundreds of advertisements today: how many were invisible?]]></description><link>https://www.davidpullara.com/post/invisible-advertising</link><guid isPermaLink="false">6a3ec23ed3770ea960eb20ce</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Sat, 27 Jun 2026 13:00:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_1c334dc1d4814f4c81b425d84c3ff59f~mv2.png/v1/fit/w_845,h_563,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[A Winner's Mentality]]></title><description><![CDATA[Giannis Antetokounmpo demonstrates a winner's mentality by offering a compelling argument against seeing a failed pursuit as a "failure".]]></description><link>https://www.davidpullara.com/post/a-winners-mentality-nba-giannis-antetokounmpo</link><guid isPermaLink="false">6a3ebb80d3770ea960eb1026</guid><category><![CDATA[Inspiration]]></category><category><![CDATA[Insights]]></category><category><![CDATA[Leadership]]></category><pubDate>Fri, 26 Jun 2026 18:14:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_c0377b823a1141bba1eb5394fc804378~mv2.png/v1/fit/w_567,h_420,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Abusing the Inbox]]></title><description><![CDATA[Value-based emails build loyalty, but abusing the inbox has a predictable outcome: brands lose trust when they put their own agenda first.]]></description><link>https://www.davidpullara.com/post/abusing-the-inbox</link><guid isPermaLink="false">6a26d7797206e69ccb3aa6ab</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Sat, 20 Jun 2026 18:56:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_4ae6fb32a8ff4c349df170a360bcea39~mv2.gif/v1/fit/w_710,h_819,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item></channel></rss>