<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[David Pullara]]></title><description><![CDATA[David Pullara]]></description><link>https://www.davidpullara.com/dpthoughts</link><generator>RSS for Node</generator><lastBuildDate>Sun, 12 Apr 2026 14:19:10 GMT</lastBuildDate><atom:link href="https://www.davidpullara.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[ADdicted: LEGO Gold]]></title><description><![CDATA[Messi, Ronaldo, Mbappé, and Vini Jr. sitting together around a table? Leave it to LEGO to make that happen. This ad is LEGO gold.]]></description><link>https://www.davidpullara.com/post/addicted-lego-gold</link><guid isPermaLink="false">69d953acf6703ec22bead5a5</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Sat, 11 Apr 2026 17:01:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_7ac25fcaa3254c7e8070b1f439d4dc32~mv2.png/v1/fit/w_754,h_500,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[ADdicted: IKEA's Ton of Kit Kats]]></title><description><![CDATA[If you have a ton of Kit Kat chocolate bars to store, IKEA's social media team has you covered.]]></description><link>https://www.davidpullara.com/post/addicted-ikea-ton-of-kitkat-social-media</link><guid isPermaLink="false">69d158472a4608ae0022139e</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Sat, 04 Apr 2026 19:03:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_31a7f9a62ea24735b8b3da25a83b8bbe~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Crush or be Crushed]]></title><description><![CDATA[When you attempt something new, you'll either crush it... or be crushed. But if you can learn something, the effort is worth the attempt.]]></description><link>https://www.davidpullara.com/post/crush-or-be-crushed</link><guid isPermaLink="false">69d14eeae20d9d862f25ef58</guid><category><![CDATA[Inspiration]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><category><![CDATA[Personal]]></category><pubDate>Sat, 04 Apr 2026 18:05:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_ddbd008a8f4e450e92fe68a1f8026ca2~mv2.png/v1/fit/w_480,h_480,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Why Alexa+ is a Marketing Masterstroke]]></title><description><![CDATA[Alexa+ is yet another value Amazon will offer to Prime Members, and the reason why is a marketing masterstroke.]]></description><link>https://www.davidpullara.com/post/alexa-marketing-masterstroke</link><guid isPermaLink="false">69c2a23369ed8cb882add0d9</guid><category><![CDATA[Strategy]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Retail]]></category><category><![CDATA[Insights]]></category><pubDate>Tue, 24 Mar 2026 15:04:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_603b4f0e1806484ab234a0a592ca2834~mv2.png/v1/fit/w_1000,h_594,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Marketing Beyond the Movie]]></title><description><![CDATA[Marketing beyond the movie isn't a decision Amazon is likely to regret.]]></description><link>https://www.davidpullara.com/post/marketing-beyond-the-movie-amazon-project-hail-mary</link><guid isPermaLink="false">69c14252b9d5370ce323834c</guid><category><![CDATA[Entertainment]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Mon, 23 Mar 2026 14:00:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_d257052cee4548879d3bf92d1db02efb~mv2.png/v1/fit/w_403,h_591,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[A Sweet Lesson: Scheduled Scarcity]]></title><description><![CDATA[The Sweet Spot offers a sweet lesson in scheduled scarcity by choosing not to make every flavour available every day. ]]></description><link>https://www.davidpullara.com/post/sweet-lesson-scheduled-scarcity-the-sweet-oven</link><guid isPermaLink="false">69bd42079f47d1db502da785</guid><category><![CDATA[Retail]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Strategy]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Mon, 23 Mar 2026 09:00:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_823e5d7381f64683b356507ba7fe9c0a~mv2.jpg/v1/fit/w_1000,h_673,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[The More Senior You Get, the Fewer People Can Help You]]></title><description><![CDATA[Eight years ago, I began getting together for dinner with six other professionals. We were a group of business leaders who had met at a large industry event, and decided it might be nice to spend time getting to know each other in a smaller, more intimate setting. We didn't know each other very well at first, and we all had different professional backgrounds. But we shared a desire to advance our careers and a willingness to be open with one another. And we thought it would be fun. With each...]]></description><link>https://www.davidpullara.com/post/more-senior-you-get-fewer-people-can-help-you-orbit-peer-advisory-network-professionals</link><guid isPermaLink="false">69bef4894d56f917b022541d</guid><category><![CDATA[Leadership]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Sat, 21 Mar 2026 20:49:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_4b00b9f44b6a4b2484805d5a4a951043~mv2.png/v1/fit/w_948,h_580,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[ADdicted: Disney Makes Memories]]></title><description><![CDATA[Disney Cruise Lines doesn't sell vacations; it makes memories. This ad communicates that perfectly.]]></description><link>https://www.davidpullara.com/post/addicted-disney-makes-memories</link><guid isPermaLink="false">69bc0721acd17ea15d24f4cb</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Thu, 19 Mar 2026 16:54:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_a43bd67f1b124cdaa296484bd115a02e~mv2.jpg/v1/fit/w_830,h_526,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Lots Left to Learn]]></title><description><![CDATA[If you're humble and curious, there's a lot left for you to learn. ]]></description><link>https://www.davidpullara.com/post/lots-left-to-learn</link><guid isPermaLink="false">69b6be4f5a996f5d6694c46a</guid><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><category><![CDATA[Inspiration]]></category><category><![CDATA[Personal]]></category><pubDate>Sun, 15 Mar 2026 14:23:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_249862b7118a4f8b9caad3dcbc7b7231~mv2.jpg/v1/fit/w_540,h_667,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[What makes Uniqlo successful?]]></title><description><![CDATA[What makes UNIQLO so different... and so successful? A panel discussion with some of the company's top executives provides some insight.]]></description><link>https://www.davidpullara.com/post/what-makes-uniqlo-successful</link><guid isPermaLink="false">69b0b91400ff578fc8ea7c19</guid><category><![CDATA[Retail]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Strategy]]></category><category><![CDATA[Leadership]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Fri, 13 Mar 2026 12:00:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_176e3dae3ef5474b9f963de6a16d62d5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Join Your Orbit]]></title><description><![CDATA[Good professionals have mentors. Great ones have an Orbit. Find yours.]]></description><link>https://www.davidpullara.com/post/join-your-orbit-peer-advisory-program</link><guid isPermaLink="false">69ae8f65053d59350a134919</guid><category><![CDATA[Leadership]]></category><category><![CDATA[Ideas]]></category><pubDate>Mon, 09 Mar 2026 09:27:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_74ffbd221d6b4a119ef3c5da142a70df~mv2.png/v1/fit/w_600,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Why AI could be a Whopper of a Distraction for Burger King employees]]></title><description><![CDATA[Burger King hopes its new AI will help supersize its sales, but it could become a Whopper of a distraction for the restaurant's employees.]]></description><link>https://www.davidpullara.com/post/ai-whopper-distraction-burger-king</link><guid isPermaLink="false">69a775ae7c30ee379831230e</guid><category><![CDATA[Retail]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Strategy]]></category><category><![CDATA[AI]]></category><pubDate>Fri, 06 Mar 2026 22:00:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_4c0435dda5c341449ede3f10d83e8891~mv2.png/v1/fit/w_508,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Enshittification]]></title><description><![CDATA[I don't love the Enshittification of the Internet, but I do love this hilarious ad from the Norwegian Consumer Council warning us about it.]]></description><link>https://www.davidpullara.com/post/enshittification</link><guid isPermaLink="false">69aa069eb5dd058733475dae</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Thu, 05 Mar 2026 23:08:36 GMT</pubDate><enclosure url="http://youtu.be/sAn0s5O9qS4" length="0" type="video"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[When Your Metrics Hurt Your Brand]]></title><description><![CDATA[Winning with your sales metrics and winning with your consumers aren't always the same thing. Don't let your metrics hurt your brand.


Apparently, the staff at this Knix location felt otherwise.]]></description><link>https://www.davidpullara.com/post/when-your-metrics-hurt-your-brand-lucid-knix</link><guid isPermaLink="false">67e1acc4ec6a3a7a02efb882</guid><category><![CDATA[Retail]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Strategy]]></category><category><![CDATA[Insights]]></category><pubDate>Tue, 24 Feb 2026 13:00:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_55d61af5b7fc483cbe08517a754daf40~mv2.png/v1/fit/w_969,h_555,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Don’t Break the Habit: The Real Risk of Asymmetrical Marketing Partnerships]]></title><description><![CDATA[When your customers are in the habit of visiting you regularly, don't do anything that could break that habit.]]></description><link>https://www.davidpullara.com/post/dont-break-the-habit-risk-of-asymmetrical-marketing-partnerships-cineplex-disney</link><guid isPermaLink="false">699c7426a2f37a9969cc5f30</guid><category><![CDATA[Retail]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Strategy]]></category><pubDate>Mon, 23 Feb 2026 16:13:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_3bcc83c939c1469a82f1014839ad308c~mv2.png/v1/fit/w_1000,h_692,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Empathy Beats Policy]]></title><description><![CDATA[From a consumer standpoint, empathy beats policy every time.]]></description><link>https://www.davidpullara.com/post/empathy-beats-policy</link><guid isPermaLink="false">69944292a8ff0d3b097f0a18</guid><category><![CDATA[Retail]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Insights]]></category><category><![CDATA[Ideas]]></category><pubDate>Sun, 22 Feb 2026 13:00:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_cd18534897f7402c8199ef898472073a~mv2.jpg/v1/fit/w_1000,h_567,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[ADdicted: (In The) Raw Humour]]></title><description><![CDATA[Kudos to the makers of the "In the Raw" brand of sweeteners for deciding not to tone it down in this very meta spot.]]></description><link>https://www.davidpullara.com/post/addicted-in-the-raw-humour</link><guid isPermaLink="false">69984eaab8ed19d28376020b</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><pubDate>Sat, 21 Feb 2026 13:00:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_a199971777824d8abbca3ea7afd39649~mv2.jpg/v1/fit/w_996,h_742,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[The Failure of Bill C-18]]></title><description><![CDATA[The facts indicate Bill C-18 is a failure, and repealing it may be a net positive for Canadians.]]></description><link>https://www.davidpullara.com/post/failure-of-bill-c18</link><guid isPermaLink="false">69984fa914efb9c7532dc263</guid><category><![CDATA[Ideas]]></category><pubDate>Fri, 20 Feb 2026 15:56:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_2a1a5b0a286840848699a36ca9e8042d~mv2.png/v1/fit/w_726,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[ADdicted: Super Bowl 2026 Edition]]></title><description><![CDATA[I wrote the "ADdicted: Super Bowl 2026 Edition" two days after the game, based only on what I could recall about the ads. Here's what stuck.]]></description><link>https://www.davidpullara.com/post/addicted-super-bowl-2026-edition</link><guid isPermaLink="false">698b26465ce248ef448611a9</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><category><![CDATA[Inspiration]]></category><pubDate>Tue, 10 Feb 2026 13:37:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_676025fdbb1949f3b5a7657be9033a32~mv2.png/v1/fit/w_614,h_614,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[A Short Lesson on Customer Experience]]></title><description><![CDATA[The actions of an intuitive cashier offer a short lesson on customer experience.]]></description><link>https://www.davidpullara.com/post/short-lesson-on-customer-experience</link><guid isPermaLink="false">6980ca991dce0ff3f1066842</guid><category><![CDATA[Retail]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><pubDate>Thu, 05 Feb 2026 23:53:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_b94dddec145d47bfa73cfb69ed6fe751~mv2.jpg/v1/fit/w_563,h_429,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item></channel></rss>