<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[David Pullara]]></title><description><![CDATA[David Pullara]]></description><link>https://www.davidpullara.com/dpthoughts</link><generator>RSS for Node</generator><lastBuildDate>Tue, 09 Jun 2026 21:44:57 GMT</lastBuildDate><atom:link href="https://www.davidpullara.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[ADdicted: World-Class World Cup Ads]]></title><description><![CDATA[Football heroes, pop-culture cameos, epic production values, and elite storytelling: Nike’s new World Cup ad is simply world-class.]]></description><link>https://www.davidpullara.com/post/addicted-world-class-world-cup-ads-nike-ronaldo</link><guid isPermaLink="false">6a26ca7e7ed4057defe876d5</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><category><![CDATA[Inspiration]]></category><pubDate>Mon, 08 Jun 2026 14:51:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_9ac843987ce1423aae09e15a7f5dd8b8~mv2.png/v1/fit/w_576,h_576,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Why Cineplex’s Post-Purchase Offer Flow is a Win-Win-Win]]></title><description><![CDATA[A simple movie ticket purchase reveals a masterclass in post-purchase strategy, turning a standard Cineplex checkout screen into an offer flow that's a win-win-win for theatres, subscription brands, and consumers alike.]]></description><link>https://www.davidpullara.com/post/why-cineplex-post-purchase-offer-flow-is-a-win-win-win-disney-siriusxm-audible-hellofresh-capitalone</link><guid isPermaLink="false">6a2172c914f1bdc719619f4e</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><category><![CDATA[Entertainment]]></category><pubDate>Thu, 04 Jun 2026 13:29:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_cea8e7b1c0e0429e91e1ab93ba2f779d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Better Thinking for a Better Bradford]]></title><description><![CDATA[I'm running for Ward 4 Councillor to provide better thinking for a better Bradford West Gwillimbury.]]></description><link>https://www.davidpullara.com/post/better-thinking-for-a-better-bradford-david-pullara-bradford-west-gwillimbury-ward4-councillor</link><guid isPermaLink="false">6a2193fde3c740ba3636b27c</guid><category><![CDATA[Leadership]]></category><category><![CDATA[Personal]]></category><category><![CDATA[Inspiration]]></category><pubDate>Wed, 03 Jun 2026 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_42f4f16818864aee83f94aa87c5812aa~mv2.png/v1/fit/w_936,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[FanDuel's Duel Fan campaign]]></title><description><![CDATA[FanDuel's "Duel Fan" campaign is one of the smartest promotions I've seen in a while.]]></description><link>https://www.davidpullara.com/post/fanduel-duel-fan-campaign-promotion-fifa</link><guid isPermaLink="false">6a218c26367ed35011d56c85</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><pubDate>Tue, 02 Jun 2026 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_2bb6280a70e54634acfcab28d90e6946~mv2.png/v1/fit/w_457,h_364,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[ADdicted: Humanizing Technology]]></title><description><![CDATA[Most car ads are predictable and dull. Volkswagen flips the script by humanizing technology instead of just listing features.]]></description><link>https://www.davidpullara.com/post/addicted-humanizing-technology-volkswagen-advertising</link><guid isPermaLink="false">6a13381db883334b04e801cf</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Mon, 25 May 2026 12:00:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_df2526b5360840f2af6f472aef407539~mv2.png/v1/fit/w_446,h_265,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[When a Customer Crisis Earns Loyalty]]></title><description><![CDATA[When problems happen, most companies miss the opportunity hidden within the mistake, but a customer crisis can lead to increased loyalty.]]></description><link>https://www.davidpullara.com/post/when-customer-crisis-earns-loyalty-airmiles-fraud</link><guid isPermaLink="false">6a0efa128fa816dacc7b9db5</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Thu, 21 May 2026 19:48:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_b6353fda3251441baea8184ee593c91a~mv2.png/v1/fit/w_586,h_393,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Another Coffee Competitor for Canada]]></title><description><![CDATA[Dunkin is coming back to Canada. But does Canada need another coffee competitor?]]></description><link>https://www.davidpullara.com/post/another-coffee-competitor-for-canada-dunkin</link><guid isPermaLink="false">6a046f34e8ad7aab1e5f36c7</guid><category><![CDATA[Retail]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Insights]]></category><pubDate>Wed, 13 May 2026 12:52:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_229cf8fbe61444ef9d753998248182d2~mv2.png/v1/fit/w_528,h_338,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Is Kraft Heinz doomed?]]></title><description><![CDATA[Is Kraft Heinz doomed? To answer that question, ignore its stock performance and look at its portfolio of strong brands.]]></description><link>https://www.davidpullara.com/post/is-kraft-heinz-doomed-brand-marketing-investment</link><guid isPermaLink="false">69fe4f545bf92805eb60b795</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Strategy]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Mon, 11 May 2026 11:30:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_6a01111c477142128bf94980d41f5e1a~mv2.png/v1/fit/w_998,h_524,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[This Is Not the Way: The High Cost of Marketing Ambiguity]]></title><description><![CDATA[There's a high cost to marketing ambiguity if your goal is to exceed your customers' expectations.]]></description><link>https://www.davidpullara.com/post/high-cost-of-marketing-ambiguity-star-wars-mandalorian-grogu-cineplex</link><guid isPermaLink="false">69fdf11c20805f9d8a867843</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Fri, 08 May 2026 20:51:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_aeaa2860c08b46ed8787342490f2c86d~mv2.png/v1/fit/w_929,h_538,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Cineclub Earns Loyalty: This is the Way]]></title><description><![CDATA["Surprise and delight" tactics will outperform traditional points-based programs every time. This is the way Cineclub earns member loyalty.]]></description><link>https://www.davidpullara.com/post/cineplex-cineclub-earns-loyalty-this-is-the-way-starwars</link><guid isPermaLink="false">69f88f697b1c42fb24fa9701</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Mon, 04 May 2026 12:34:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_d1de8566abf44785bd62a459be793038~mv2.png/v1/fit/w_590,h_472,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[ADdicted: IKEA's Unpackaged Goods]]></title><description><![CDATA[IKEA's "Unpackaged Goods" out-of-home campaign is real-world contextual advertising at its best.]]></description><link>https://www.davidpullara.com/post/addicted-ikea-unpackaged-goods</link><guid isPermaLink="false">69f21555d3f2ae6dd916ff4f</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Thu, 30 Apr 2026 13:00:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_b8fb5589a03c4f038acb0aaaf0d5e68d~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Do Canadian Marketers Know Marketing?]]></title><description><![CDATA[Mark Ritson wanted to know: Do Canadian Marketers Know Marketing? The answer suggests that more marketing training is desperately needed.]]></description><link>https://www.davidpullara.com/post/do-canadian-marketers-know-marketing-mark-ritson-ipsos-training</link><guid isPermaLink="false">69ea2a94bbc0f3ff7448d967</guid><category><![CDATA[Marketing]]></category><pubDate>Thu, 23 Apr 2026 17:38:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_8b5f1504d22f4d49942482102a138bed~mv2.png/v1/fit/w_863,h_690,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Content Creators and Influencers]]></title><description><![CDATA[Content Creators and Influencers can both be valuable to the businesses that hire them, but there's an important difference between the two.]]></description><link>https://www.davidpullara.com/post/content-creators-and-influencers</link><guid isPermaLink="false">672fad15f3cbad5a45f0a9ea</guid><category><![CDATA[Insights]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Marketing]]></category><pubDate>Wed, 22 Apr 2026 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_d92ac41bf2894dce89390f2ca9baa6f0~mv2.png/v1/fit/w_776,h_615,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Avoiding the Orange Juice Problem]]></title><description><![CDATA[If you don't avoid "The Orange Juice Problem", your business will get beaten to a pulp. Here are three things to know so you can avoid it.]]></description><link>https://www.davidpullara.com/post/avoiding-the-orange-juice-problem</link><guid isPermaLink="false">69e247f6878f146d603f720c</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Insights]]></category><category><![CDATA[Ideas]]></category><pubDate>Sun, 19 Apr 2026 20:31:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_cf0ad49aa5ca4a9cb454b94e7c0c2260~mv2.png/v1/fit/w_408,h_530,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Use Your Power]]></title><description><![CDATA[Superman is depicted as an unstoppable force of unlimited power and chooses to use it to help people. How will you use your power?]]></description><link>https://www.davidpullara.com/post/use-your-power-superman-day</link><guid isPermaLink="false">69e3d210d5f4a61eef2a8dbd</guid><category><![CDATA[Inspiration]]></category><category><![CDATA[Personal]]></category><pubDate>Sat, 18 Apr 2026 20:21:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_627b6ec68ecc47e4898c7d149fcc660d~mv2.png/v1/fit/w_454,h_575,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[ADdicted: LEGO Gold]]></title><description><![CDATA[Messi, Ronaldo, Mbappé, and Vini Jr. sitting together around a table? Leave it to LEGO to make that happen. This ad is LEGO gold.]]></description><link>https://www.davidpullara.com/post/addicted-lego-gold</link><guid isPermaLink="false">69d953acf6703ec22bead5a5</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Sat, 11 Apr 2026 17:01:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_7ac25fcaa3254c7e8070b1f439d4dc32~mv2.png/v1/fit/w_754,h_500,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[ADdicted: IKEA's Ton of Kit Kats]]></title><description><![CDATA[If you have a ton of Kit Kat chocolate bars to store, IKEA's social media team has you covered.]]></description><link>https://www.davidpullara.com/post/addicted-ikea-ton-of-kitkat-social-media</link><guid isPermaLink="false">69d158472a4608ae0022139e</guid><category><![CDATA[ADdicted]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Sat, 04 Apr 2026 19:03:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_31a7f9a62ea24735b8b3da25a83b8bbe~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Crush or be Crushed]]></title><description><![CDATA[When you attempt something new, you'll either crush it... or be crushed. But if you can learn something, the effort is worth the attempt.]]></description><link>https://www.davidpullara.com/post/crush-or-be-crushed</link><guid isPermaLink="false">69d14eeae20d9d862f25ef58</guid><category><![CDATA[Inspiration]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><category><![CDATA[Personal]]></category><pubDate>Sat, 04 Apr 2026 18:05:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_ddbd008a8f4e450e92fe68a1f8026ca2~mv2.png/v1/fit/w_480,h_480,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Why Alexa+ is a Marketing Masterstroke]]></title><description><![CDATA[Alexa+ is yet another value Amazon will offer to Prime Members, and the reason why is a marketing masterstroke.]]></description><link>https://www.davidpullara.com/post/alexa-marketing-masterstroke</link><guid isPermaLink="false">69c2a23369ed8cb882add0d9</guid><category><![CDATA[Strategy]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Retail]]></category><category><![CDATA[Insights]]></category><pubDate>Tue, 24 Mar 2026 15:04:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_603b4f0e1806484ab234a0a592ca2834~mv2.png/v1/fit/w_1000,h_594,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item><item><title><![CDATA[Marketing Beyond the Movie]]></title><description><![CDATA[Marketing beyond the movie isn't a decision Amazon is likely to regret.]]></description><link>https://www.davidpullara.com/post/marketing-beyond-the-movie-amazon-project-hail-mary</link><guid isPermaLink="false">69c14252b9d5370ce323834c</guid><category><![CDATA[Entertainment]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Ideas]]></category><category><![CDATA[Insights]]></category><pubDate>Mon, 23 Mar 2026 14:00:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4dc230_d257052cee4548879d3bf92d1db02efb~mv2.png/v1/fit/w_403,h_591,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Pullara</dc:creator></item></channel></rss>