WHY IT WORKS
Every problem has a solution. But finding it requires someone who isn't bound by the assumptions everyone else in the room has accepted as fact.
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When you've been living with a problem long enough, it starts to feel normal. That's when you need someone from the outside to name it for what it actually is, and tell you it doesn't have to stay that way.
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I've spent 25+ years working across four Fortune 500 companies and ten industries. CPG, retail, QSR, tech, beverages, cannabis, financial services. Most consultants go deep in one industry. I've gone wide across ten, not a liability, but a library of solutions most specialists haven't had the chance to build.
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I work primarily with mid-market companies in CPG, Retail, and QSR. But the problems I'm good at solving don't stay neatly inside those categories. If something isn't working and you don't know why, or if you're about to make a big call and something feels off, that's when you call me.
SERVICES
Some problems need an hour. Others need a lot more. Here's how I work with clients.
QuickConsult
One hour. One problem solved.
Book a time, come prepared with your question or challenge, and leave with a clear direction. No contracts, no invoicing. You pay when you book. We talk. You get the insights and advice you need to move forward.
That's time well spent.
FlexCMO
Senior thinking. Flexible cadence.
If your marketing workload isn't consistent, you shouldn't have to pay as if it were. A flexible monthly subscription package that puts senior marketing thinking to work on what your business needs most when it's needed most, whether that's one very busy week every month, two big months followed by a quiet stretch, or something in between.
Fractional CMO
Senior leadership. Real accountability.
This is a leadership role. I join your team, take on full accountability, and operate as your CMO. The only difference is I'm not there five days each week. If your business has outgrown "we'll figure out the marketing as we go" and you're ready to use marketing strategically and intentionally to grow your business, this is what comes next.
Red Team
For ideas that need stress-testing.
Your team has an idea they're excited about. Maybe a little too excited. Before you commit, let me pressure-test it. I'll ask the questions your team has stopped asking, challenge the assumptions that have quietly become facts, and make sure what you're about to do can actually hold up. Finding the holes now is a lot less painful than finding them after launch.
Dry Run
For agencies preparing to pitch.
You've done the work. But do you know how the person across the table is going to react when you present it? I do. I've been that person, in those meetings, making those decisions. Run your pitch with me first. I'll tell you what landed, what didn't, and what questions you need answers to before the real meeting begins.
Experience Audit
For retail and QSR brands.
I'll experience your locations the way one of your customers would, then walk you through what I found: what's working, what isn't, and where the gap between what your brand promises and what your customer experiences is hurting you most, all grounded in current retail thinking and decades of hands-on experience.
Ad-Hoc Project Work
For specific problems that need senior attention.
Not every challenge fits a neat package. Sometimes you just need the right person working on a specific problem for a defined period of time. Brand strategy, positioning, go-to-market planning, pricing, innovation, portfolio rationalization: if you have a marketing, branding, or business problem, I can help.
WHAT CLIENTS SAY
"David has demonstrated an ability to listen carefully to fully understand our business challenges, then challenge our thinking and understanding of the situation. Most recently, David helped us determine a course of action that was not only a strategic fit for our company but also pushed the boundaries of our thinking. David's obvious love of all things marketing, candour, and engaging personality make him the right person for any organization looking to think differently about its business and deliver outsized results."
John Roumanis
Vice President Marketing & R&D, Mother Parkers Tea & Coffee
After 25 years across four Fortune 500 companies and ten industries, I know this much: every business problem has a solution.
Let's find yours.
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© 2026 David Pullara. All Rights Reserved.
