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Blog: Blog2
Ideas. Insights. Inspiration.
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ADdicted: A&W's Easy Way to Fight MS
To benefit a good cause, would you rather run, bike, walk... or eat a hamburger? This cheeky A&W campaign shows us an easy way to fight MS.
Aug 201 min read
ADdicted: Ted Lasso's iPhone
Apple sharing access to Ted Lasso's iPhone is a best-in-class example of mutually-beneficial product integration.
Aug 132 min read
Rethinking What Winning Means
Erling Haaland's performance at the 2026 World Cup has me rethinking my views on competition, performance, and winning.
Jul 172 min read
A Winner's Mentality
Giannis Antetokounmpo demonstrates a winner's mentality by offering a compelling argument against seeing a failed pursuit as a "failure".
Jun 261 min read
ADdicted: World-Class World Cup Ads
Football heroes, pop-culture cameos, epic production values, and elite storytelling: Nike’s new World Cup ad is simply world-class.
Jun 81 min read
Use Your Power
Superman is depicted as an unstoppable force of unlimited power and chooses to use it to help people. How will you use your power?
Apr 181 min read
Crush or be Crushed
When you attempt something new, you'll either crush it... or be crushed. But if you can learn something, the effort is worth the attempt.
Apr 42 min read
Lots Left to Learn
If you're humble and curious, there's a lot left for you to learn.
Mar 152 min read
ADdicted: Super Bowl 2026 Edition
I wrote the "ADdicted: Super Bowl 2026 Edition" two days after the game, based only on what I could recall about the ads. Here's what stuck.
Feb 1010 min read
Pepsi and the (Coca-Cola) Polar Bear
I really don't want to love Pepsi's 2026 Super Bowl ad, directed by Taika Waititi and featuring Coca-Cola's famous polar bear. But I do!
Feb 22 min read
The Power of Collaboration.
The power of collaboration enabled me to do something I could never have done on my own: publish books in French and Spanish.
Jan 201 min read
Do Cool Things
If you're a brand owner, constantly look for opportunities to do cool things that make sense for your brand. Then do them!
Jan 191 min read
Dog Hair and Crumbs
When our dog died, we traded dog hair for crumbs. But there's an important lesson in that.
Jan 83 min read
Impossible is Nothing
Muhammad Ali's "impossible is nothing" quote is almost impossible not to share.
Jan 41 min read
Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.
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