David Pullara is the Principal of dp Ventures, a firm offering consulting, advising, training, and fractional CMO services to businesses that want to accelerate their growth through effective marketing.

 

David has over 25 years of experience in business management, brand strategy, integrated marketing communications, and product innovation. He has spent over a decade working with world-renowned, consumer-centric, Fortune 500 organizations like Starbucks, Yum! Brands, Coca-Cola, and Google.

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David was recognized as a RETHINK RETAIL Top Retail Expert in 2025. He serves on the American Marketing Association's Toronto Chapter Advisory Council and the Harvard Business Impact Educator Advisory Team. He is also a registered member of Mensa Canada.

 

David earned both his Honours BBA and MBA from York University’s Schulich School of Business, where he now serves as a part-time Marketing Instructor and teaches the “Retail Marketing Strategies” courses to undergraduate, Master of Marketing, and MBA students.

 

David is the author of Tom Talent and the Terrible, Horrible, No-Good, Very Bad Recruitment Process, a book written to help talent acquisition professionals, hiring managers, and business leaders see their recruitment processes from a candidate's point of view, present the findings of a survey that highlight why businesses should fix their broken recruitment processes, and provide actionable recommendations companies can implement to win the war for talent. He is also the author of two illustrated children’s storybooks: Don’t Let the Crocodiles Fight! and I Can't Draw.

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David shares his thoughts on brand, marketing, retail, leadership, and more via his blog, which you can find at dpThoughts.ca.