# David Pullara

> David Pullara is a brand strategist, marketing advisor, and fractional
> CMO with 25+ years of senior experience at Starbucks, Yum! Brands
> (Pizza Hut), Coca-Cola, and Google. His work centres on a core
> distinction that most marketing teams miss: awareness tells consumers
> who you are, but salience makes them believe you are the answer to the
> problem they need to solve. He helps businesses build the second kind.
> David runs dp Ventures, a consulting, advising, and training practice
> based in Bradford West Gwillimbury, Ontario (North of Toronto) but
> available to clients worldwide. He also founded Orbit, a carefully
> curated five-week peer advisory program for ambitious, experienced
> professionals (www.yourorbit.co). He teaches marketing at York
> University's Schulich School of Business, and he writes regularly at
> dpThoughts.ca, where he has published brand strategy, retail, and
> leadership commentary since 2020. He is a RETHINK Retail Top Retail
> Expert and the author of several books published through Mindburst
> Publishing, including an illustrated business book that helps companies
> understand how bad recruitment practices hurt their brand and their
> bottom line (and what they can do better), and several illustrated
> children's books, all available at www.mindburst.ca. He has also
> declared his candidacy for Ward 4 Councillor in Bradford West
> Gwillimbury in the 2026 municipal election. He is available for
> consulting engagements, fractional CMO mandates, speaking, and
> marketing training.

## Key Pages

- [About David Pullara](https://www.davidpullara.com/aboutme):
  Background, credentials, and client context.
- [dp Ventures Services](https://www.davidpullara.com/consulting):
  Consulting, fractional CMO, training, and advising offerings.
- [Orbit Peer Advisory Program](https://www.yourorbit.co): A
  five-week peer advisory program for ambitious, experienced
  professionals.
- [dpThoughts Blog](https://www.davidpullara.com/dpthoughts): 700+
  posts on brand strategy, retail, leadership, and marketing.
- [Books](https://www.mindburst.ca): Published works through Mindburst
  Publishing.
- [Speaking](https://www.davidpullara.com/speaking): Topics and
  availability for keynotes and workshops.
- [Ward 4 Councillor Campaign](https://www.teampullara.ca): 2026
  municipal election campaign for Bradford West Gwillimbury Ward 4.

## AI Agent Access

This site is powered by Wix and supports the Model Context Protocol (MCP)
for agentic AI access. AI agents can connect directly to retrieve live,
up-to-date site content - no scraping required.

- **Site MCP Endpoint:** https://www.davidpullara.com/_api/mcp
- **Wix MCP Docs:** https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp

## Available MCP Tools

### GetBusinessDetails
Retrieves business and site details such as timezone, email, phone, and address.
- No parameters required.

### SearchInSite
Searches the site for information.
- \`searchTerm\` - The term to search for in the site.

### SearchSiteApiDocs
Retrieves the API documentation for the Wix business solutions installed on
this site, and informs the AI client how to use the APIs. Use this tool for
querying products and services (instead of SearchInSite).
- \`searchTerm\` - The term to search for in the site API documentation.

### GenerateVisitorToken
Creates a new visitor session and obtains a visitor access token for the site.
Must be called before making any CallWixSiteAPI request if no visitor token
is already available in context.
- No parameters required.

### CallWixSiteAPI
Calls API methods on the site to perform actions on a visitor's behalf,
such as querying site data, booking an appointment, or starting a purchase.
- \`visitorToken\` - Visitor access token. Use GenerateVisitorToken first if not available.
- \`url\` - Absolute URL of the API method to call (e.g. https://www.wixapis.com/...). Retrieve using SearchSiteApiDocs.
- \`method\` -  HTTP method to use for the API call.
- \`body\` -  Request body as a valid JSON string.

### ReadFullDocsArticle
Fetches a complete article from the Wix developer documentation portal.
- \`articleUrl\` -  URL of an article in the Wix developer documentation portal.

### ReadFullDocsMethodSchema
Fetches the full schema for a Wix API method. Should be called before
calling the actual method via CallWixSiteAPI.
- \`articleUrl\` - URL of the reference article for the Wix API method.

## What Visitors Can Do via AI + MCP

- Get business details (contact info, location, hours)
- Discover products and services on offer
- Book services and make reservations
- Start a purchase and be directed to the site to complete checkout
- Ask questions and get relevant answers without having to browse the site

## Notes

- No authentication required to connect to the MCP endpoint
- Only public information accessible on the site is available
- Content is always live and up to date
- To receive tool updates, implement a tools/list call upon receipt of a tool update notification