Ideas. Insights. Inspiration.
Your brand is made up of every single touchpoint.
It's every single interaction people will have with you, whether that's in-person, online... even in the things few people are actually going to see.
Like a robot.txt file, for instance.
Nike's robot.txt file begins with the line, "# www.nike.com robots.txt -- just crawl it."
And it ends with this...
Your brand is made up of every single touchpoint.
Nike gets it.
A hat-tip to Adam Volk, who shared Nike's robot.txt file in a LinkedIn post.
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