Not including this one, I've written 250 posts since I began this blog in early 2020.
Admittedly, some entries are better than others.
So if you were to recommend this blog to your friends and wanted to give them an idea of what it's all about, here are the posts I'd argue best represent my work.
I'm a career marketer who's worked with some of the world's most beloved, consumer-focused brands. Those experiences have shaped how I think about marketing in general, and these five posts provide some insight into that thinking.
Too few people these days seem to focus only on "performance marketing" (a term I despise) and believe brand marketing is a nice-to-have instead of a need-to-have. That's a short-sighted, self-defeating approach... and this post explains why.
When Shopify President Harley Finkelstein asked Twitter what brand was best at storytelling, I decided to reply with a full post instead of a tweet. If you're interested, he subsequently shared my reply with his followers, calling it a "great analysis".
Kids say the darndest (and most insightful) things sometimes, don't they? A comment from my (then) three-year-old daughter helped me realize just how drastically the media landscape had changed in just a few short years.
If you can believe it, brand-building is a lot like making a great cup of coffee. You can decide for yourself if the analogy works or not... but I think it does.