Yesterday morning, I was discussing "brand personalities" with a consulting client.
In doing so, I was given the opportunity to show one of my all-time favourite advertisements to illustrate a point I was trying to make.
Sometimes you get lucky like that.
If you've never watched Google's Parisian Love, take the 52 seconds to click the video link below. Trust me, do it...
This ad is sheer genius. (And I was today years old when I learned that it was created by 5 students!) It manages to tell a vivid narrative using only a few Google search queries and the results that are returned, and it's a story with which I suspect most of us can at least partly relate. Maybe your story didn't involve any international travel, and perhaps it didn't end in the same way. But I think, if pressed, most of us can tell a similar tale about meeting and courting a special someone.
I must have watched this ad 100 times since it was released over a decade ago, and it gets me every single time.
Great ads are like that.
P.S. If you're interested, this is my story; when Google launched this ad, it also launched a tool that allowed people to create their own. It made me love this campaign even more.
P.P.S. Speaking of great stores, I'm now on episode eight of "The Last Dance", and my only regret is that I only have two episodes left. The fact that I'm enthralled with this series despite the fact that I don't ever watch sports is a testament to how great stories are universal.