DRY RUN
Practice your pitch with me.
Win the business with them.
The unfair advantage for agencies pitching new business.
Most agencies know how to pitch. The challenge is that by the time the pitch is ready, the team has been living inside it for so long they've stopped seeing it the way a client will. Every slide feels tight. Every question feels answered. That confidence may be earned, but it's also the moment when the gaps become invisible.
A Dry Run puts me on the other side of the table before the pitch goes live. I've been the client in enough pitch meetings to know what a senior decision maker wants to hear, and more importantly, what makes them lose confidence in an agency before the pitch is over.
HOW IT WORKS
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Share the Brief
You give me the same brief the client gave you. I come prepared with a sense of what I'd expect to see.
Run the Pitch
You present exactly as you'd deliver it to the client. No shortcuts, no explaining slides.
Get candid feedback
What lands, what doesn't, where the logic breaks down, and what questions you haven't answered yet.
Fix it before it counts
You walk away knowing where the holes are, with enough time to patch them.
WHO IT'S FOR
A Dry Run is for any firm that pitches ideas for a living. The format is the same regardless of what you're pitching.
Creative agencies
Media agencies
PR firms
Experiential agencies
Digital agencies
Social media agencies
Design Studios
Consultancies
WHAT's INCLUDED
A prep conversation to understand the brief, the client, and what the pitch is trying to achieve.
The Dry Run session itself, run as a live presentation with your key team.
You're welcome to record the session. An optional written summary is available.
Pitch timelines are rarely generous. Book the Dry Run as early as you can.
INVESTMENT
Dry Run session
Prep conversation and full session included.
$4,500
+ HST
Optional add-on: Written Report
A formal summary of findings and recommendations, delivered after the session.
$2,000
+ HST
© 2026 David Pullara. All Rights Reserved.
