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Below you'll find some thoughts and ideas focused on retail: what's working, what isn't, and how things can be better.


When Your Metrics Hurt Your Brand
Winning with your sales metrics and winning with your consumers aren't always the same thing. Don't let your metrics hurt your brand.
Apparently, the staff at this Knix location felt otherwise.
18 hours ago


Don’t Break the Habit: The Real Risk of Asymmetrical Marketing Partnerships
When your customers are in the habit of visiting you regularly, don't do anything that could break that habit.
2 days ago


Empathy Beats Policy
From a consumer standpoint, empathy beats policy every time.
3 days ago


A Short Lesson on Customer Experience
The actions of an intuitive cashier offer a short lesson on customer experience.
Feb 5


Sydney Sweeney and the Four SYRNs
Sydney Sweeney says there are four SYRNs as she launches her lingerie brand. I have three questions.
Jan 29


RETHINK Retail Top Retail Expert 2026
I'm excited to have been named a RETHINK Retail Top Retail Expert for 2026.
Jan 6


Exceptional Customer Service
Exceptional customer service doesn't just happen, but it's not as difficult to achieve as you might think.
Nov 7, 2025


Will Starbucks Protein Coffee be a Winner?
Starbucks has officially introduced Protein Coffee, and I think it could be a winner. Here's how.
Sep 30, 2025


Assume Every Customer Can Buy
Assume every customer who walks into your retail location is able and willing to buy... and treat them accordingly.
Aug 18, 2025


Amazon's Retail Digital Signage Play
Amazon's retail digital signage play, the Amazon Signage Stick, could become a retail game-changer.
Aug 17, 2025


A Strong Brand is your Best Defence
A strong brand is your best defence against private label alternatives.
Aug 8, 2025


Do Canadians Need Canada Post?
Do Canadians need Canada Post as it exists today?
May 21, 2025


Using Price to Nudge Consumers
Price increases aren't always about generating more revenue.
Apr 14, 2025


The Reason for a McVeggie
The idea of a McVeggie grosses me out, but I think I know the reason McDonald's Canada is testing it... and it may not be what you think.
Mar 18, 2025


Own your Mistakes
There's something to be said about a company willing to own its mistakes.
Mar 14, 2025


Regulate Internet Services like Utilities
It's time governments started regulating internet services like utilities, creating and enforcing strong regulations to protect consumers.
Feb 4, 2025


Invest in the Retail Experience
Brick-and-mortar retailers need to invest in enhanced customer experiences to make a trip to the store worth the customer's while.
Jan 27, 2025


Starbucks' Curious Policy Changes
Will Starbucks' new policy changes cause people to use more reusable cups... or visit other coffee shops?
Jan 16, 2025


Beyond Brands (Podcast)
On the Beyond Brands podcast, I talked about the evolution of retail, timeless principles for building strong brands, and more.
Jan 15, 2025


RETHINK Retail Top Retail Expert 2025
I'm honoured to be named a RETHINK Retail 2025 Top Retail Expert.
Jan 7, 2025
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​​© 2025 David Pullara. All rights reserved.
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