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Want a great example of a marketing team acting fast to be a part of a cultural moment? After longtime NHL phenom Alex Ovechkin scored...

"The Rant" is one of my all-time favourite ads, but with everything happening right now, I like this updated version even better.

Kellogg's Corn Flakes wants to remind consumers that they're the OG.

Understanding why people should choose YOU is a critical step in effectively communicating your value... and winning their business.

How do dogs convince governments to change the law? The answer's not just the punchline to a Dad-joke: it's the creative idea for this ad.

Most Canadian telecommunication ads leave a lot to be desired. But Rogers' Do Your Thing ad (starring John Krasinski) is damn near perfect.

There are three terrific lessons we can take away from this creative "reveal" ad.

Here we have two holiday ads, both featuring catchy music and Jolly St. Nick... but not all Santa ads are created equal.

Most bank ads are dull and product-focused. This almost inspirational ad from Canadian bank CIBC is a refreshing change of pace.

Apple wants you to know it's working hard to be a good environmental citizen... and it understands the power of storytelling.

Kleenex is leaving Canada, but Scotties is happy to stay.

I'd challenge you to find another comparative ad campaign in recent memory where the clearly superior product is so friendly to its rival.

So how do you make an interesting product-feature ad? Like this.

DB Rail's latest advertising effort is a terrific example of an ad I wish I didn't like so much.

Duolingo got me with their April Fool's Day prank. But I think the joke's on Duolingo.

SURREAL enlisted some big celebrity names to help promote its cereal! Unfortunately, they could only afford the names...

"Performative" belongs in the theatre. Actions matter far more than words.

I'm using my "Super Bowl post" this year to list the Top 15 questions that came to mind while reviewing this year's commercials post-game.

Companies that advertise during the Super Bowl spend enormous amounts of money to do so. But most of them don't have Ryan Reynolds.

Kraft-Heinz decided to take full advantage of the fact that this year is Super Bowl LVII.

Here are the Top 10 most-popular ADdicted ads from 2022 as judged by your page visits...

What if every single online review was an ad for your brand?

The look of a logo at the end of a spot has never felt so appropriate as it does at the end of Amazon's 2022 Holiday ad.

I have mixed feelings about the film being essentially repurposed as a holiday spot for Asda, the British grocery chain. Here's why.

The Holiday 2022 season is officially here! (Read: retailer John Lewis released its 2022 Holiday ad today.) They did not disappoint.

The latest ad for Toys R Us feels like they're finally trying to bring some of the magic back to their brand.

Shopify is repurposing an old AOL catchphrase in its latest advertising effort. Will it work?

Ryan Reynolds and Rob Mcelhenney just made a new video, and I love it.

If there was a "Most Honest Celebrity Ad Ever" award, then it would almost certainly go to Optus for their 2015 ad starring Ricky Gervais.

Most brands simply can't tap into Canada's zeitgeist the way "The Rant" did...

You're not going to achieve significant growth if you don't have your fundamentals right.

Father's Day is fast approaching, and Aviation Gin wants men everywhere to celebrate with a signature drink: "The Vasectomy".

The very best ads are driven by insight.

I can't recall ever seeing an advertisement that prominently featured a Sister-in-Law... up until two weeks ago when I came across two.

Most companies don't do a great job of integrating themselves into pop culture, but Tide's whimsical Dr. Strange ad makes a lot of sense.

Neo Financial's latest ad recognizes a simple truth and brings it to life brilliantly.

Results are more important than awards.

Creativity for the sake of creativity is art, not advertising. But that doesn't mean your advertising can't be remarkable...

Here are the top ads I missed seeing before this year's Super Bowl that deserve some praise and recognition...

Let's discuss what Coinbase did during Super Bowl LVI last weekend... and whether or not it worked.

Back by popular demand, here's a list of my winners and losers from this year's Super Bowl advertisements...

"Alexa, come up with a funny, celebrity-filled Super Bowl spot that showcases all the cool things you can do..."

A good ad grabs your attention. A great ad influences your behaviour. This is a great ad.

MasterClass might have just added one more to the list of perfectly crafted brand slogans..

Once in a while, you discover a commercial that gets better every time you see it. Amazon's latest holiday ad might be one of them...

It's not the holiday season until Starbucks and John Lewis say it is...

It would be pretty easy to hate NFL Quarterback Tom Brady. That's what makes this FTX spot so amusing...

When you love your dog, you can't imagine any reason why others wouldn't as well...

There's just something about a good self-deprecating celebrity ad. Like this new smartwater ad starring SNL cast member Pete Davidson...

I have a soft spot for great "opportunistic ads". Like this IKEA Canada ad, for instance...