IKEA's "Unpackaged Goods" out-of-home campaign is real-world contextual advertising at its best.

Messi, Ronaldo, Mbappé, and Vini Jr. sitting together around a table? Leave it to LEGO to make that happen. This ad is LEGO gold.

If you have a ton of Kit Kat chocolate bars to store, IKEA's social media team has you covered.

Disney Cruise Lines doesn't sell vacations; it makes memories. This ad communicates that perfectly.

I don't love the Enshittification of the Internet, but I do love this hilarious ad from the Norwegian Consumer Council warning us about it.

Kudos to the makers of the "In the Raw" brand of sweeteners for deciding not to tone it down in this very meta spot.

I wrote the "ADdicted: Super Bowl 2026 Edition" two days after the game, based only on what I could recall about the ads. Here's what stuck.

I really don't want to love Pepsi's 2026 Super Bowl ad, directed by Taika Waititi and featuring Coca-Cola's famous polar bear. But I do!

If you combine "cute" with a relateable story that illustrates the benefits of your product, you get something effective... and powerful.

There are very few brands in the world that could justify making a holiday spot like "A Critter Carol". I'm glad Apple is one of them.

This amusing ad shows how Secret Santas can use Facebook for great gift ideas.

The execution of Shopify's Black Friday ad is nothing special, but the reason for doing it is very smart.

The hands-down winner of this year's Black Friday is Kraft Heinz's TV Deal.

This Skip X Seth Rogan campaign is a great example of how to effectively use humour in an ad.

"No Smartphones for kids" may be an unpopular message, but this ad communicates it perfectly.

Alan Ritchson says Dr. Squatch is Made in Manlandia... are you going to argue with him?

We know that work is important. LEGO wants to remind you that play is important too... and encourage us to never stop playing.

If you're not a fan of John Cena, this Neutrogena ad isn't for you. And that's perfectly okay.

AI can now be used to create an ad for a fraction of the time and cost that a "regular" ad would require. Is this the future of advertising?

Grab a Coke... and a lightsaber.

Sydney Sweeney is working with Dr. Squatch to release "Bathwater Bliss", a bar of soap infused with her bathwater. Genius? Gross? Or both?

Using God as your spokesperson is a bold decision for any marketer to make... but this Autodesk ad is divine.

Want a great example of a marketing team acting fast to be a part of a cultural moment? After longtime NHL phenom Alex Ovechkin scored...

"The Rant" is one of my all-time favourite ads, but with everything happening right now, I like this updated version even better.

Kellogg's Corn Flakes wants to remind consumers that they're the OG.

Understanding why people should choose YOU is a critical step in effectively communicating your value... and winning their business.

How do dogs convince governments to change the law? The answer's not just the punchline to a Dad-joke: it's the creative idea for this ad.

Most Canadian telecommunication ads leave a lot to be desired. But Rogers' Do Your Thing ad (starring John Krasinski) is damn near perfect.

There are three terrific lessons we can take away from this creative "reveal" ad.

Here we have two holiday ads, both featuring catchy music and Jolly St. Nick... but not all Santa ads are created equal.

Most bank ads are dull and product-focused. This almost inspirational ad from Canadian bank CIBC is a refreshing change of pace.

Apple wants you to know it's working hard to be a good environmental citizen... and it understands the power of storytelling.

Kleenex is leaving Canada, but Scotties is happy to stay.

I'd challenge you to find another comparative ad campaign in recent memory where the clearly superior product is so friendly to its rival.

So how do you make an interesting product-feature ad? Like this.

DB Rail's latest advertising effort is a terrific example of an ad I wish I didn't like so much.

Duolingo got me with their April Fool's Day prank. But I think the joke's on Duolingo.

SURREAL enlisted some big celebrity names to help promote its cereal! Unfortunately, they could only afford the names...

"Performative" belongs in the theatre. Actions matter far more than words.

I'm using my "Super Bowl post" this year to list the Top 15 questions that came to mind while reviewing this year's commercials post-game.

Companies that advertise during the Super Bowl spend enormous amounts of money to do so. But most of them don't have Ryan Reynolds.

Kraft-Heinz decided to take full advantage of the fact that this year is Super Bowl LVII.

Here are the Top 10 most-popular ADdicted ads from 2022 as judged by your page visits...

What if every single online review was an ad for your brand?

The look of a logo at the end of a spot has never felt so appropriate as it does at the end of Amazon's 2022 Holiday ad.

I have mixed feelings about the film being essentially repurposed as a holiday spot for Asda, the British grocery chain. Here's why.

The Holiday 2022 season is officially here! (Read: retailer John Lewis released its 2022 Holiday ad today.) They did not disappoint.

The latest ad for Toys R Us feels like they're finally trying to bring some of the magic back to their brand.

Shopify is repurposing an old AOL catchphrase in its latest advertising effort. Will it work?

Ryan Reynolds and Rob Mcelhenney just made a new video, and I love it.