MasterClass might have just added one more to the list of perfectly crafted brand slogans..

Once in a while, you discover a commercial that gets better every time you see it. Amazon's latest holiday ad might be one of them...

It's not the holiday season until Starbucks and John Lewis say it is...

It would be pretty easy to hate NFL Quarterback Tom Brady. That's what makes this FTX spot so amusing...

When you love your dog, you can't imagine any reason why others wouldn't as well...

There's just something about a good self-deprecating celebrity ad. Like this new smartwater ad staring SNL cast member Pete Davidson...

I have a soft spot for great "opportunistic ads". Like this IKEA Canada ad, for instance...

Now that it seems COVID is finally starting to get under control, wedding singers (and Match.com) want people to "Get Back to Love"...

To promote "SweetTooth", Netflix had a "Mom" take her "hybrid" baby out for a walk, and filmed people's reactions...

If there's one thing marketers can learn from Hollywood, it's this: sometimes it's okay to revive, restore, and reinvent the classics...

How can two popular actors help promote a football club? Well, by doing something like this...

The "Return to Normal" ads were inevitable. And eventually, we're going to be sick of them. But these ones are worth a watch...

I don't love Nike's "Play New" ad, but I can absolutely respect what they're trying to say and do...

Most mothers I know said what they wanted most for mother's day was time to themselves. Ryan Reynolds and Mint Mobile made it happen...

Great advertising doesn't have to be complicated.

What if you were to visit a restaurant where you ordered the beverage first, then chose your food based on what worked best with your drink?

Who else is sick and tired of COVID? This is the ad we all need right now...

Ryan Reynolds has done it again...

Dear Harley: last week, you asked the Twittersphere an important question I wish more senior business leaders would ask. Here's my response.

As a marketer, I think Dove's latest ad is highly impactful. As a father of two girls, I think it's absolutely terrifying...

If you're familiar with the drama around the now-squashed European Super League, you'll really appreciate the genius of this Heineken ad...

If you want to literally laugh out loud today, watch these commercials from Tide...

Remember Satan from those Match.com ads? Well, apparently, he just took a job at "Big Wireless"...

If you hear "advertising" and immediately think it requires a large creative team and a massive budget, watch Google's latest spot...

Perhaps that Peloton Husband wasn't so stupid after all...

Would you sell the naming rights to your TV-room in exchange for great pizza deals? Little Caesars is cheekily betting that you will...

Oatly wants to know if you're stupid. And the website they've built so you can determine that for yourself is brilliant.

Rather than pay to run and air a 30-second commercial, reddit decided to spend their "entire marketing budget" on a 5-second ad...

Canadian companies absolutely have the ability to create great Super Bowl ads. We just need more of them to decide that's what they'll do...

"When one girl rises, all girls rise"...

Satirical, over-the-top ads intended to make you laugh and then share have seen success in the past. Tru-Earth has been paying attention...

I was very inspired by this ad from European pharmacy chain Doc Morris...

Some days it's tough to come up with interesting, engaging, instructive content to share with you. Other days, Ryan Reynolds releases an ad.

For many, the holiday season doesn't officially begin until John Lewis releases their holiday ad...

"Holiday Ads" are one of my favourite things about the holiday season. Here are four worth your time and attention...

If you're going to leverage celebrities and pop culture characters in your advertisements, it's important to do it well...

"Ferris Bueller's Day Off" was released in 1986... 34 years ago. Using it as the basis for an ad today is very risky... but this one works!

If you're a marketer evaluating creative, it's important to remember that whether or not you personally like an ad doesn't matter...

I came across three great ads this week, and so I thought I'd share them with you below with some commentary around why I like them...

This P&G ad is 10 years old. But the insight that drove it is timeless...

Great creative can help build great brands, and great brands help build great businesses...

These COVID-inspired Durex and Apple ads are very funny and very worth sharing...

Yesterday morning, I had the opportunity to share one of my all-time favourite advertisements...

Two great ideas. The first involves being more inclusive. The second underscores that what we need most right now can't be bought online...

Marketing doesn't have to be complicated. In fact, the best marketing rarely is...

Setting aside decades of consistent brand positioning in support of an important "stay at home" message is a bold move for the brand...

Your Prime Minister, Premier, or President have nothing on Nike when it comes to social influence...

Coca-Cola is undeniably iconic, and this out-of-home campaign from Publicis Italy proves it...

An advertiser willing to create a distinct ad for a target audience (or to tie-in to a specific event) is far more rare than it should be...

As a marketer, Super Bowl weekend is one of my favourite weekends of the year...