ADdicted: The Biggest Media Buy
What if every single online review was an ad for your brand?
Ideas. Insights. Inspiration.
Right to your inbox.
ADdicted to advertising? Join the club! Here's a collection of blog posts about great ads for you to enjoy...
ADdicted: Joy is Made
The look of a logo at the end of a spot has never felt so appropriate as it does at the end of Amazon's 2022 Holiday ad.
ADdicted: Asda's Buddy
I have mixed feelings about the film being essentially repurposed as a holiday spot for Asda, the British grocery chain. Here's why.
ADdicted: John Lewis 2022 Holiday Ad
The Holiday 2022 season is officially here! (Read: retailer John Lewis released its 2022 Holiday ad today.) They did not disappoint.
ADdicted: TRU Nostalgia
The latest ad for Toys R Us feels like they're finally trying to bring some of the magic back to their brand.
ADdicted: You've Got Sales
Shopify is repurposing an old AOL catchphrase in its latest advertising effort. Will it work?
ADdicted: Lead from Behind
Ryan Reynolds and Rob Mcelhenney just made a new video, and I love it.
ADdicted: Honest Celebrity Ads
If there was a "Most Honest Celebrity Ad Ever" award, then it would almost certainly go to Optus for their 2015 ad starring Ricky Gervais.
ADdicted: The Rant
Most brands simply can't tap into Canada's zeitgeist the way "The Rant" did...
ADdicted: The Opposite of Them
You're not going to achieve significant growth if you don't have your fundamentals right.
ADdicted: The Vasectomy
Father's Day is fast approaching, and Aviation Gin wants men everywhere to celebrate with a signature drink: "The Vasectomy".
ADdicted: Insight-Driven Ads
The very best ads are driven by insight.
ADdicted: Sister-in-Law Edition
I can't recall ever seeing an advertisement that prominently featured a Sister-in-Law... up until two weeks ago when I came across two.
ADdicted: A (Dr.) Strange Tide Ad
Most companies don't do a great job of integrating themselves into pop culture, but Tide's whimsical Dr. Strange ad makes a lot of sense.
ADdicted: What If...
Neo Financial's latest ad recognizes a simple truth and brings it to life brilliantly.
The (Un)Importance of Award Shows
Results are more important than awards.
ADdicted: Ads from the Future
Creativity for the sake of creativity is art, not advertising. But that doesn't mean your advertising can't be remarkable...
ADdicted: The Ones I Missed
Here are the top ads I missed seeing before this year's Super Bowl that deserve some praise and recognition...
ADdicted: That Coinbase Ad
Let's discuss what Coinbase did during Super Bowl LVI last weekend... and whether or not it worked.
ADdicted: Super Bowl 2022 Edition
Back by popular demand, here's a list of my winners and losers from this year's Super Bowl advertisements...
ADdicted: Alexa the Mind-Reader
"Alexa, come up with a funny, celebrity-filled Super Bowl spot that showcases all the cool things you can do..."
ADdicted: Bone vs Steel
A good ad grabs your attention. A great ad influences your behaviour.
ADdicted: Now You
MasterClass might have just added one more to the list of perfectly crafted brand slogans..
ADdicted: Kindness, Shipped
Once in a while, you discover a commercial that gets better every time you see it. Amazon's latest holiday ad might be one of them...
ADdicted: Holidays '21
It's not the holiday season until Starbucks and John Lewis say it is...
ADdicted: "You in?"
It would be pretty easy to hate NFL Quarterback Tom Brady. That's what makes this FTX spot so amusing...
ADdicted: "Why else..."
When you love your dog, you can't imagine any reason why others wouldn't as well...
ADdicted: Getting Smarter
There's just something about a good self-deprecating celebrity ad. Like this new smartwater ad staring SNL cast member Pete Davidson...
ADdicted: For Water Only
I have a soft spot for great "opportunistic ads". Like this IKEA Canada ad, for instance...
ADdicted: Wedding Singers need Work
Now that it seems COVID is finally starting to get under control, wedding singers (and Match.com) want people to "Get Back to Love"...
SweetTooth Baby: A Reflection
To promote "SweetTooth", Netflix had a "Mom" take her "hybrid" baby out for a walk, and filmed people's reactions...
A Page from Hollywood
If there's one thing marketers can learn from Hollywood, it's this: sometimes it's okay to revive, restore, and reinvent the classics...
ADdicted: Welcome to Wrexham
How can two popular actors help promote a football club? Well, by doing something like this...
ADdicted: "Back to Normal" Edition
The "Return to Normal" ads were inevitable. And eventually, we're going to be sick of them. But these ones are worth a watch...
ADdicted: Nike Play New
I don't love Nike's "Play New" ad, but I can absolutely respect what they're trying to say and do...
ADdicted: Mint Mom
Most mothers I know said what they wanted most for mother's day was time to themselves. Ryan Reynolds and Mint Mobile made it happen...
ADdicted: A Coke for Mom
Great advertising doesn't have to be complicated.
ADdicted: The Brilliance of Pep's Place
What if you were to visit a restaurant where you ordered the beverage first, then chose your food based on what worked best with your drink?
ADdicted: Extra Fresh Start
Who else is sick and tired of COVID? This is the ad we all need right now...
ADdicted: Don't Aviation and Mint
Ryan Reynolds has done it again...
Dear Harley...
Dear Harley: last week, you asked the Twittersphere an important question I wish more senior business leaders would ask. Here's my response.
ADdicted: Dove Reverse Selfie
As a marketer, I think Dove's latest ad is highly impactful. As a father of two girls, I think it's absolutely terrifying...
ADdicted: Don't Drink and...
If you're familiar with the drama around the now-squashed European Super League, you'll really appreciate the genius of this Heineken ad...
ADdicted: Tide Cold Callers
If you want to literally laugh out loud today, watch these commercials from Tide...
ADdicted: Satan's New Job...
Remember Satan from those Match.com ads? Well, apparently, he just took a job at "Big Wireless"...
ADdicted: Get Back to What you Love
If you hear "advertising" and immediately think it requires a large creative team and a massive budget, watch Google's latest spot...
ADdicted: Fumble the Phone
I'm generally enamoured by the creativity and brilliance of most Apple ads. This one... not so much.
That Peloton Husband...
Perhaps that Peloton Husband wasn't so stupid after all...
ADdicted: Naming Rights
Would you sell the naming rights to your TV-room in exchange for great pizza deals? Little Caesars is cheekily betting that you will...
ADdicted: Are you Stupid?
Oatly wants to know if you're stupid. And the website they've built so you can determine that for yourself is brilliant.