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ADdicted to advertising? Join the club! Here's a collection of blog posts about great ads for you to enjoy...


ADdicted: Ovechkin and the Kings of Zero
Want a great example of a marketing team acting fast to be a part of a cultural moment? After longtime NHL phenom Alex Ovechkin scored...
Apr 11


ADdicted: The Rant Revisited
"The Rant" is one of my all-time favourite ads, but with everything happening right now, I like this updated version even better.
Mar 11


ADdicted: The OG Corn Flake
Kellogg's Corn Flakes wants to remind consumers that they're the OG.
Jan 24


Why Should People Choose You?
Understanding why people should choose YOU is a critical step in effectively communicating your value... and winning their business.
Oct 20, 2024


ADdicted: A Pet-tition for Dogs' Rights
How do dogs convince governments to change the law? The answer's not just the punchline to a Dad-joke: it's the creative idea for this ad.
Jul 28, 2024


ADdicted: Rogers says Do Your Thing
Most Canadian telecommunication ads leave a lot to be desired. But Rogers' Do Your Thing ad (starring John Krasinski) is damn near perfect.
Jul 11, 2024


ADdicted: The Boys
There are three terrific lessons we can take away from this creative "reveal" ad.
Mar 10, 2024


ADdicted: A Tale of Two Santa Ads
Here we have two holiday ads, both featuring catchy music and Jolly St. Nick... but not all Santa ads are created equal.
Nov 12, 2023


ADdicted: CIBC's Almost-Inspiring Ad
Most bank ads are dull and product-focused. This almost inspirational ad from Canadian bank CIBC is a refreshing change of pace.
Oct 25, 2023


ADdicted: Apple and the power of a good story told well
Apple wants you to know it's working hard to be a good environmental citizen... and it understands the power of storytelling.
Sep 14, 2023


ADdicted: Scotties will Stay
Kleenex is leaving Canada, but Scotties is happy to stay.
Sep 1, 2023


ADdicted: Pixel Hearts iPhone in this Comparative Advertising Campaign
I'd challenge you to find another comparative ad campaign in recent memory where the clearly superior product is so friendly to its rival.
Jul 4, 2023


ADdicted: Focus on the Benefit
So how do you make an interesting product-feature ad? Like this.
Apr 25, 2023


ADdicted: An Ad I Hate to Love
DB Rail's latest advertising effort is a terrific example of an ad I wish I didn't like so much.
Apr 4, 2023


ADdicted: Duolingo's Bad Joke
Duolingo got me with their April Fool's Day prank. But I think the joke's on Duolingo.
Apr 1, 2023


ADdicted: SURREAL Out-of-Home Ads
SURREAL enlisted some big celebrity names to help promote its cereal! Unfortunately, they could only afford the names...
Mar 10, 2023


Words vs Actions
"Performative" belongs in the theatre. Actions matter far more than words.
Mar 9, 2023


Super Bowl LVII's Top 15 Questions
I'm using my "Super Bowl post" this year to list the Top 15 questions that came to mind while reviewing this year's commercials post-game.
Feb 17, 2023


ADdicted: 2 Ginute Warning
Companies that advertise during the Super Bowl spend enormous amounts of money to do so. But most of them don't have Ryan Reynolds.
Feb 12, 2023


ADdicted: LVII means 57
Kraft-Heinz decided to take full advantage of the fact that this year is Super Bowl LVII.
Feb 2, 2023


The Best of 2022: Top 10 ADdicted Ads
Here are the Top 10 most-popular ADdicted ads from 2022 as judged by your page visits...
Dec 26, 2022


ADdicted: The Biggest Media Buy
What if every single online review was an ad for your brand?
Dec 2, 2022


ADdicted: Joy is Made
The look of a logo at the end of a spot has never felt so appropriate as it does at the end of Amazon's 2022 Holiday ad.
Nov 16, 2022


ADdicted: Asda's Buddy
I have mixed feelings about the film being essentially repurposed as a holiday spot for Asda, the British grocery chain. Here's why.
Nov 14, 2022


ADdicted: John Lewis 2022 Holiday Ad
The Holiday 2022 season is officially here! (Read: retailer John Lewis released its 2022 Holiday ad today.) They did not disappoint.
Nov 10, 2022


ADdicted: TRU Nostalgia
The latest ad for Toys R Us feels like they're finally trying to bring some of the magic back to their brand.
Nov 3, 2022


ADdicted: You've Got Sales
Shopify is repurposing an old AOL catchphrase in its latest advertising effort. Will it work?
Oct 13, 2022


ADdicted: Lead from Behind
Ryan Reynolds and Rob Mcelhenney just made a new video, and I love it.
Sep 13, 2022


ADdicted: Honest Celebrity Ads
If there was a "Most Honest Celebrity Ad Ever" award, then it would almost certainly go to Optus for their 2015 ad starring Ricky Gervais.
Jul 4, 2022


ADdicted: The Rant
Most brands simply can't tap into Canada's zeitgeist the way "The Rant" did...
Jul 1, 2022


ADdicted: The Opposite of Them
You're not going to achieve significant growth if you don't have your fundamentals right.
Jun 16, 2022


ADdicted: The Vasectomy
Father's Day is fast approaching, and Aviation Gin wants men everywhere to celebrate with a signature drink: "The Vasectomy".
Jun 8, 2022


ADdicted: Insight-Driven Ads
The very best ads are driven by insight.
Jun 3, 2022


ADdicted: Sister-in-Law Edition
I can't recall ever seeing an advertisement that prominently featured a Sister-in-Law... up until two weeks ago when I came across two.
May 16, 2022


ADdicted: A (Dr.) Strange Tide Ad
Most companies don't do a great job of integrating themselves into pop culture, but Tide's whimsical Dr. Strange ad makes a lot of sense.
May 3, 2022


ADdicted: What If...
Neo Financial's latest ad recognizes a simple truth and brings it to life brilliantly.
Apr 15, 2022


The (Un)Importance of Award Shows
Results are more important than awards.
Apr 13, 2022


ADdicted: Ads from the Future
Creativity for the sake of creativity is art, not advertising. But that doesn't mean your advertising can't be remarkable...
Mar 22, 2022


ADdicted: The Ones I Missed
Here are the top ads I missed seeing before this year's Super Bowl that deserve some praise and recognition...
Feb 18, 2022


ADdicted: That Coinbase Ad
Let's discuss what Coinbase did during Super Bowl LVI last weekend... and whether or not it worked.
Feb 16, 2022


ADdicted: Super Bowl 2022 Edition
Back by popular demand, here's a list of my winners and losers from this year's Super Bowl advertisements...
Feb 13, 2022


ADdicted: Alexa the Mind-Reader
"Alexa, come up with a funny, celebrity-filled Super Bowl spot that showcases all the cool things you can do..."
Feb 7, 2022


ADdicted: Bone vs Steel
A good ad grabs your attention. A great ad influences your behaviour. This is a great ad.
Jan 20, 2022


ADdicted: Now You
MasterClass might have just added one more to the list of perfectly crafted brand slogans..
Nov 18, 2021


ADdicted: Kindness, Shipped
Once in a while, you discover a commercial that gets better every time you see it. Amazon's latest holiday ad might be one of them...
Nov 14, 2021


ADdicted: Holidays '21
It's not the holiday season until Starbucks and John Lewis say it is...
Nov 4, 2021


ADdicted: "You in?"
It would be pretty easy to hate NFL Quarterback Tom Brady. That's what makes this FTX spot so amusing...
Sep 21, 2021


ADdicted: "Why else..."
When you love your dog, you can't imagine any reason why others wouldn't as well...
Jul 20, 2021


ADdicted: Getting Smarter
There's just something about a good self-deprecating celebrity ad. Like this new smartwater ad starring SNL cast member Pete Davidson...
Jul 6, 2021


ADdicted: For Water Only
I have a soft spot for great "opportunistic ads". Like this IKEA Canada ad, for instance...
Jun 22, 2021
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