I can't recall ever seeing an advertisement that prominently featured a Sister-in-Law... up until two weeks ago when I came across two.

Most companies don't do a great job of integrating themselves into pop culture, but Tide's whimsical Dr. Strange ad makes a lot of sense.

Neo Financial's latest ad recognizes a simple truth and brings it to life brilliantly.

Results are more important than awards.

Creativity for the sake of creativity is art, not advertising. But that doesn't mean your advertising can't be remarkable...

Here are the top ads I missed seeing before this year's Super Bowl that deserve some praise and recognition...

Let's discuss what Coinbase did during Super Bowl LVI last weekend... and whether or not it worked.

Back by popular demand, here's a list of my winners and losers from this year's Super Bowl advertisements...

"Alexa, come up with a funny, celebrity-filled Super Bowl spot that showcases all the cool things you can do..."

A good ad grabs your attention. A great ad influences your behaviour.

MasterClass might have just added one more to the list of perfectly crafted brand slogans..

Once in a while, you discover a commercial that gets better every time you see it. Amazon's latest holiday ad might be one of them...

It's not the holiday season until Starbucks and John Lewis say it is...

It would be pretty easy to hate NFL Quarterback Tom Brady. That's what makes this FTX spot so amusing...

When you love your dog, you can't imagine any reason why others wouldn't as well...

There's just something about a good self-deprecating celebrity ad. Like this new smartwater ad staring SNL cast member Pete Davidson...

I have a soft spot for great "opportunistic ads". Like this IKEA Canada ad, for instance...

Now that it seems COVID is finally starting to get under control, wedding singers (and Match.com) want people to "Get Back to Love"...

To promote "SweetTooth", Netflix had a "Mom" take her "hybrid" baby out for a walk, and filmed people's reactions...

If there's one thing marketers can learn from Hollywood, it's this: sometimes it's okay to revive, restore, and reinvent the classics...

How can two popular actors help promote a football club? Well, by doing something like this...

The "Return to Normal" ads were inevitable. And eventually, we're going to be sick of them. But these ones are worth a watch...

I don't love Nike's "Play New" ad, but I can absolutely respect what they're trying to say and do...

Most mothers I know said what they wanted most for mother's day was time to themselves. Ryan Reynolds and Mint Mobile made it happen...

Great advertising doesn't have to be complicated.

What if you were to visit a restaurant where you ordered the beverage first, then chose your food based on what worked best with your drink?

Who else is sick and tired of COVID? This is the ad we all need right now...

Ryan Reynolds has done it again...

Dear Harley: last week, you asked the Twittersphere an important question I wish more senior business leaders would ask. Here's my response.

As a marketer, I think Dove's latest ad is highly impactful. As a father of two girls, I think it's absolutely terrifying...

If you're familiar with the drama around the now-squashed European Super League, you'll really appreciate the genius of this Heineken ad...

If you want to literally laugh out loud today, watch these commercials from Tide...

Remember Satan from those Match.com ads? Well, apparently, he just took a job at "Big Wireless"...

If you hear "advertising" and immediately think it requires a large creative team and a massive budget, watch Google's latest spot...

I'm generally enamoured by the creativity and brilliance of most Apple ads. This one... not so much.

Perhaps that Peloton Husband wasn't so stupid after all...

Would you sell the naming rights to your TV-room in exchange for great pizza deals? Little Caesars is cheekily betting that you will...

Oatly wants to know if you're stupid. And the website they've built so you can determine that for yourself is brilliant.

Rather than pay to run and air a 30-second commercial, reddit decided to spend their "entire marketing budget" on a 5-second ad...

Canadian companies absolutely have the ability to create great Super Bowl ads. We just need more of them to decide that's what they'll do...

Cheetos released their new Super Bowl ad today...

"When one girl rises, all girls rise"...

Satirical, over-the-top ads intended to make you laugh and then share have seen success in the past. Tru-Earth has been paying attention...

I was very inspired by this ad from European pharmacy chain Doc Morris...

Some days it's tough to come up with interesting, engaging, instructive content to share with you. Other days, Ryan Reynolds releases an ad.

For many, the holiday season doesn't officially begin until John Lewis releases their holiday ad...

"Holiday Ads" are one of my favourite things about the holiday season. Here are four worth your time and attention...

If you're going to leverage celebrities and pop culture characters in your advertisements, it's important to do it well...

"Ferris Bueller's Day Off" was released in 1986... 34 years ago. Using it as the basis for an ad today is very risky... but this one works!

If you're a marketer evaluating creative, it's important to remember that whether or not you personally like an ad doesn't matter...