ADdicted: Apple and the power of a good story told well
Apple wants you to know it's working hard to be a good environmental citizen... and it understands the power of storytelling.
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ADdicted to advertising? Join the club! Here's a collection of blog posts about great ads for you to enjoy...
- Sep 1
ADdicted: Scotties will Stay
Kleenex is leaving Canada, but Scotties is happy to stay.
- Jul 4
ADdicted: Pixel Hearts iPhone in this Comparative Advertising Campaign
I'd challenge you to find another comparative ad campaign in recent memory where the clearly superior product is so friendly to its rival.
- Apr 25
ADdicted: Focus on the Benefit
So how do you make an interesting product-feature ad? Like this.
- Apr 4
ADdicted: An Ad I Hate to Love
DB Rail's latest advertising effort is a terrific example of an ad I wish I didn't like so much.
- Apr 1
ADdicted: Duolingo's Bad Joke
Duolingo got me with their April Fool's Day prank. But I think the joke's on Duolingo.
- Mar 10
ADdicted: SURREAL Out-of-Home Ads
SURREAL enlisted some big celebrity names to help promote its cereal! Unfortunately, they could only afford the names...
- Mar 9
Words vs Actions
"Performative" belongs in the theatre. Actions matter far more than words.
- Feb 17
Super Bowl LVII's Top 15 Questions
I'm using my "Super Bowl post" this year to list the Top 15 questions that came to mind while reviewing this year's commercials post-game.
- Feb 12
ADdicted: 2 Ginute Warning
Companies that advertise during the Super Bowl spend enormous amounts of money to do so. But most of them don't have Ryan Reynolds.
- Feb 2
ADdicted: LVII means 57
Kraft-Heinz decided to take full advantage of the fact that this year is Super Bowl LVII.
- Dec 26, 2022
The Best of 2022: Top 10 ADdicted Ads
Here are the Top 10 most-popular ADdicted ads from 2022 as judged by your page visits...
- Dec 2, 2022
ADdicted: The Biggest Media Buy
What if every single online review was an ad for your brand?
- Nov 16, 2022
ADdicted: Joy is Made
The look of a logo at the end of a spot has never felt so appropriate as it does at the end of Amazon's 2022 Holiday ad.
- Nov 14, 2022
ADdicted: Asda's Buddy
I have mixed feelings about the film being essentially repurposed as a holiday spot for Asda, the British grocery chain. Here's why.
- Nov 10, 2022
ADdicted: John Lewis 2022 Holiday Ad
The Holiday 2022 season is officially here! (Read: retailer John Lewis released its 2022 Holiday ad today.) They did not disappoint.
- Nov 3, 2022
ADdicted: TRU Nostalgia
The latest ad for Toys R Us feels like they're finally trying to bring some of the magic back to their brand.
- Oct 13, 2022
ADdicted: You've Got Sales
Shopify is repurposing an old AOL catchphrase in its latest advertising effort. Will it work?
- Sep 13, 2022
ADdicted: Lead from Behind
Ryan Reynolds and Rob Mcelhenney just made a new video, and I love it.
- Jul 4, 2022
ADdicted: Honest Celebrity Ads
If there was a "Most Honest Celebrity Ad Ever" award, then it would almost certainly go to Optus for their 2015 ad starring Ricky Gervais.
- Jul 1, 2022
ADdicted: The Rant
Most brands simply can't tap into Canada's zeitgeist the way "The Rant" did...
- Jun 16, 2022
ADdicted: The Opposite of Them
You're not going to achieve significant growth if you don't have your fundamentals right.
- Jun 8, 2022
ADdicted: The Vasectomy
Father's Day is fast approaching, and Aviation Gin wants men everywhere to celebrate with a signature drink: "The Vasectomy".
- Jun 3, 2022
ADdicted: Insight-Driven Ads
The very best ads are driven by insight.
- May 16, 2022
ADdicted: Sister-in-Law Edition
I can't recall ever seeing an advertisement that prominently featured a Sister-in-Law... up until two weeks ago when I came across two.
- May 3, 2022
ADdicted: A (Dr.) Strange Tide Ad
Most companies don't do a great job of integrating themselves into pop culture, but Tide's whimsical Dr. Strange ad makes a lot of sense.
- Apr 15, 2022
ADdicted: What If...
Neo Financial's latest ad recognizes a simple truth and brings it to life brilliantly.
- Apr 13, 2022
The (Un)Importance of Award Shows
Results are more important than awards.
- Mar 22, 2022
ADdicted: Ads from the Future
Creativity for the sake of creativity is art, not advertising. But that doesn't mean your advertising can't be remarkable...
- Feb 18, 2022
ADdicted: The Ones I Missed
Here are the top ads I missed seeing before this year's Super Bowl that deserve some praise and recognition...
- Feb 16, 2022
ADdicted: That Coinbase Ad
Let's discuss what Coinbase did during Super Bowl LVI last weekend... and whether or not it worked.
- Feb 13, 2022
ADdicted: Super Bowl 2022 Edition
Back by popular demand, here's a list of my winners and losers from this year's Super Bowl advertisements...
- Feb 7, 2022
ADdicted: Alexa the Mind-Reader
"Alexa, come up with a funny, celebrity-filled Super Bowl spot that showcases all the cool things you can do..."
- Jan 20, 2022
ADdicted: Bone vs Steel
A good ad grabs your attention. A great ad influences your behaviour. This is a great ad.
- Nov 18, 2021
ADdicted: Now You
MasterClass might have just added one more to the list of perfectly crafted brand slogans..
- Nov 14, 2021
ADdicted: Kindness, Shipped
Once in a while, you discover a commercial that gets better every time you see it. Amazon's latest holiday ad might be one of them...
- Nov 4, 2021
ADdicted: Holidays '21
It's not the holiday season until Starbucks and John Lewis say it is...
- Sep 21, 2021
ADdicted: "You in?"
It would be pretty easy to hate NFL Quarterback Tom Brady. That's what makes this FTX spot so amusing...
- Jul 20, 2021
ADdicted: "Why else..."
When you love your dog, you can't imagine any reason why others wouldn't as well...
- Jul 6, 2021
ADdicted: Getting Smarter
There's just something about a good self-deprecating celebrity ad. Like this new smartwater ad starring SNL cast member Pete Davidson...
- Jun 22, 2021
ADdicted: For Water Only
I have a soft spot for great "opportunistic ads". Like this IKEA Canada ad, for instance...
- Jun 17, 2021
ADdicted: Wedding Singers need Work
Now that it seems COVID is finally starting to get under control, wedding singers (and Match.com) want people to "Get Back to Love"...
- Jun 11, 2021
SweetTooth Baby: A Reflection
To promote "SweetTooth", Netflix had a "Mom" take her "hybrid" baby out for a walk, and filmed people's reactions...
- Jun 10, 2021
A Page from Hollywood
If there's one thing marketers can learn from Hollywood, it's this: sometimes it's okay to revive, restore, and reinvent the classics...
- May 20, 2021
ADdicted: Welcome to Wrexham
How can two popular actors help promote a football club? Well, by doing something like this...
- May 17, 2021
ADdicted: "Back to Normal" Edition
The "Return to Normal" ads were inevitable. And eventually, we're going to be sick of them. But these ones are worth a watch...
- May 16, 2021
ADdicted: Nike Play New
I don't love Nike's "Play New" ad, but I can absolutely respect what they're trying to say and do...
- May 11, 2021
ADdicted: Mint Mom
Most mothers I know said what they wanted most for mother's day was time to themselves. Ryan Reynolds and Mint Mobile made it happen...
- May 9, 2021
ADdicted: A Coke for Mom
Great advertising doesn't have to be complicated.
- May 6, 2021
ADdicted: The Brilliance of Pep's Place
What if you were to visit a restaurant where you ordered the beverage first, then chose your food based on what worked best with your drink?
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