ADdicted: Alan Ritchson says Dr. Squatch is Made in Manlandia

First Sydney Sweeney... now Alan Ritchson?

Alan Ritchson appears to be the latest spokesperson for Dr. Squatch, encouraging women to buy a soap for their man that's made in Manlandia.

I personally like this ad, because:

1. It's "on brand" for Dr. Squatch, with the same early "Dollar Shave Club" vibes and gags that always make me laugh. It also fills the "manly man" positioning void that Old Spice and Axe decided to vacate several years ago;

2. I'm a fan of Ritchson as an actor, not just from "Reacher" (which is AWESOME!), but also from his role as "Hawk" in Titans, his turn as a young Arthur Curry in Smallville, and, well, everything I've seen him in so far. And;

3. I'm a fan of Ritchson as a person because, from everything I've read, he's a devout family man and genuinely nice guy.

(And if you want to listen to an incredible and incredibly shocking story about how Ritchson pulled himself up -- literally!! -- from the lowest of lows to turn around his life, check out his appearance on the Inside of You with Michael Rosenbaum podcast. Wow.)

All of that said, if I had to make a bet, I'd bet this campaign won't become as viral as the one the soap company recently did with Sydney Sweeney.

For one thing, there's no bathwater involved. (So, no "ew" or "oh!" factor.)

For another, Ritchson isn't as well-known as Sweeney, and certainly isn't as surrounded by as much controversy.

But love it or leave it, this latest ad seems to underscore how Dr. Squatch will continue to drive brand awareness and trial.

Of course, "Manlandia" isn't a real place.

But Alan Ritchson says Dr. Squatch is made in Manlandia...

... and he's 6'3′′ and a very muscular 235 pounds, so are you going to argue with him?

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P.S. Is this campaign going to triple Dr. Squatch's business? Almost certainly not. However, keep in mind that personal care behemoth Unilever is in the process of acquiring Dr. Squatch for a reported $1.5 billion sum, so a campaign that "keeps on keepin' on" is likely a perfectly appropriate strategy for the current owners to pursue.