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Blog: Blog2

Trashing Your Treasure: An M&M Story

M&Ms has announced the brand will take "an indefinite pause" from using their well-loved spokescandies. Here's why that's a huge mistake.

A Starbucks Slip-Up

In 2023, your Starbucks stars are going to be worth less. The company could have been much more transparent in communicating that...

Netflix and Nike

Netflix and Nike may have just hurt Peloton's app subscription business in a big, big way.

Disney's Dilemma

Here's why Disney would simultaneously raise prices and introduce ads... and why doing so in their current situation actually makes sense.

All the News that's fit to Newsprint

Can any company do its own version of Spotify Wrapped? Probably not. But let's see how The Washington Post did with its inaugural attempt.

What's Your Data Worth?

Amazon will pay you $2 per month if you'll let them monitor the traffic on your phone. But your data is worth much, much more.

The Danger of Discounting

Be careful about when, where, what, and how you choose to discount.

Second-Class Consumers

Paramount is treating its streaming subscribers as second-class consumers, and that's no way to effectively compete in the streaming wars.

Just the Frosting

When the frosting is what you really want, eliminating the cake isn't a problem, it's a benefit.

The Right Thing for the Right Reasons

You don't get credit for doing the right thing when you're forced into doing it.

Credit Card Advice

Here's my advice for businesses thinking about passing along their credit card fees to consumers as a separate charge.

Apple Bank

Imagine a world where Canada's sixth bank was operated by a company as beloved as Apple.

Thinking About The Metaverse

It's easy to laugh at the idea of "the metaverse" today, especially with all the (over)hype it gets on a regular basis. But remember this...

Netflix and Bing

Microsoft is going to power Netflix's upcoming ad-supported tier.

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