Strategy

Ideas. Insights. Inspiration.

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Persistence Wasted

"If at first you don't succeed, try, try again" isn't the best advice.

We spent a lot of time learning how to solve algebraic equations in school. But solving the equations is only part of the challenge.

MAMAA... it's not just the start of Bohemian Rhapsody.

Six years ago, I wrote Netflix should introduce ads and suggested the best way it could do that. It's a recommendation worth revisiting...

Don't discount the value of getting the job done quickly and effectively, and the peace of mind that comes with that...

In the beginning, Netflix would let you rate the content you watched using a five-star system. But in 2017, they chose to abandon that...

Whether you like him or not, there's something we can all learn from Elon Musk.

Great companies don't make counter-offers. They do this instead...

There are so many reasons your customers might ultimately decide not to buy. Don't give them another one just as they're about to checkout.

Retailers don't have to compete on price if they can earn their customers' trust...

Choosing "aesthetic" over "effective" is usually a bad idea...

Just because you can do something, it doesn't mean you should...

How much is an ad-free experience worth to you?

Which do you love more, the brand or the retailer? That's a question many chip-loving Canadians are going to need to ask themselves soon...