Strategy

Ideas. Insights. Inspiration.

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The Value of Brand (Podcast)

My friend (and financial wizard) Jason Pereira asked if I'd join him on his podcast to discuss the importance of building a brand...

Figure out how to become the squeeze-bottle mayonnaise for your category...

Last week, the brush at the bottom of my Bissell vacuum cleaner stopped spinning. What happened next is a lesson for all businesses...

If you were to ask me how many cars there are in the world, here's what I would do...

Several years ago, a man sold a Banksy work of art for just $175... because he didn't realize what a Banksy work of art is actually worth.

Any good marketer can tell you there's a lot more to good marketing than TV ads. Canada Post's latest initiative is a good example of that.

This week, Netflix took its consumer merchandise plans one enormous step forward by announcing the launch of Netflix Hub at Walmart...

lululemon has the existing brand equity and assets needed to win with MIRROR if they're smart about how they use them...

Need a quick laugh? If you have an Android phone and a Netflix subscription, you're in luck thanks to "Fast Laughs"...

People choose brands. Invest accordingly...

If you don't have time to provide your customers with a full explanation about an unpopular decision or rule, make the time...

Playing chess against a skilled A.I. opponent can teach you a few things, depending on how you choose to play...

Experience plus analogical reasoning is a powerful combination. Here's why...

If you collect data from your consumers, you need to use it...