Strategy

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Marketing Investment: Just Do It

People choose brands. Invest accordingly...

If you don't have time to provide your customers with a full explanation about an unpopular decision or rule, make the time...

Playing chess against a skilled A.I. opponent can teach you a few things, depending on how you choose to play...

Experience plus analogical reasoning is a powerful combination. Here's why...

If you collect data from your consumers, you need to use it...

Some companies are saying the unvaccinated need not apply...

I suspect IKEA chooses to include a few spare parts in each box sold, and I believe I understand why...

Last week, Cineplex Inc. announced plans to launch a monthly subscription program. Here's what we know, and what I'd like to see...

Private label brands represent a threat for national brands, and they have for some time. But there's another way to think about this...

I'm a marketer. But I'm also a traditional marketer's worst nightmare. Here's how to reach me...

If you're a business-to-business brand, you should set aside an hour to watch this interview with Professor Jenni Romaniuk...

Having a clear, differentiated brand is a force multiplier.

DUDEwipes saw 81% YOY growth from the first half of 2020 to the first half of 2021. That growth shouldn't come as a surprise...

There are only four reasons for you not to consider an "overqualified" candidate who's applied to your company... and none of them are good.