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Blog: Blog2
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Tim Hortons and the Goblet of Fire
Tim Hortons wanted to make magic with its Harry Potter promotion, but it's looking like a Goblet of Fire.
Jul 312 min read
Why Cineplex’s Post-Purchase Offer Flow is a Win-Win-Win
A simple movie ticket purchase is a masterclass in post-purchase strategy: a win-win-win for theatres, brands, and consumers.
Jun 42 min read
Marketing Beyond the Movie
Marketing beyond the movie isn't a decision Amazon is likely to regret.
Mar 233 min read
Missed Creative Opportunities
When an advertiser has the chance to create a hyper-relevant ad and airs a generic one instead, it's a missed creative opportunity.
Oct 15, 20253 min read
How High Can Netflix Prices Go?
I used to say Netflix could triple their prices and I'd still happily pay; it seems Netflix was listening. How high can Netflix prices go?
Jan 25, 20252 min read
Netflix Moments
Turning your fans into brand ambassadors is a really, really smart idea. That's why Netflix's new Moments feature is long overdue.
Oct 30, 20241 min read
Can Netflix create new sports fans?
Can making sports available on streaming platforms help people discover a love of sports?
Oct 25, 20242 min read
The Reason to Keep Going
Christopher Nolan, who has been making brilliant films for 20+ years, didn't win his first Academy Award until 2024. There's a lesson there.
Mar 11, 20242 min read
Another Way to Think About Failure
If Alan Ritchson had won American Idol, he might not be as big a star as he is today. "Failure" isn't always what it seems.
Dec 31, 20231 min read
Lessons from Tetris
Here are three business lessons that fell into place for me after watching Tetris, the movie.
Apr 1, 20232 min read
ADdicted: Duolingo's Bad Joke
Duolingo got me with their April Fool's Day prank. But I think the joke's on Duolingo.
Apr 1, 20232 min read
If Seeing is Believing
If you're a Ted Lasso fan, this trailer is a must-watch.
Feb 16, 20231 min read
Elmo, Grover, Oscar, and Brett
Sometimes I stumble across something that just makes me smile and I want to share it. This is one of those "just want to share it" posts.
Jan 14, 20231 min read
Deciding It Will Be
Kate Winslet offers a young, nervous reporter some invaluable advice and encouragement.
Jan 13, 20231 min read
Disney's Dilemma
Here's why Disney would simultaneously raise prices and introduce ads... and why doing so in their current situation actually makes sense.
Dec 18, 20225 min read
Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.
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