Brands

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Blog: Blog2

Blame it on the Brand

"Victoria's Secret" isn't just a catchy tune, it's an important lesson for marketers.

ADdicted: Duolingo's Bad Joke

Duolingo got me with their April Fool's Day prank. But I think the joke's on Duolingo.

Broken Promises: How Brands Fail

A brand is a promise. And promises need to be kept.

ADdicted: 2 Ginute Warning

Companies that advertise during the Super Bowl spend enormous amounts of money to do so. But most of them don't have Ryan Reynolds.

The Most Valuable Brands

What's the most valuable brand in the world? Interbrand and Visual Capitalist can answer that for you.

Activating Offers

Starbucks asking its loyalty program members to activate their "Double Star Day" offers is a savvy business move.

Going Grey

There's no need to overthink a brand's sincere attempt to show support.

ADdicted: The Vasectomy

Father's Day is fast approaching, and Aviation Gin wants men everywhere to celebrate with a signature drink: "The Vasectomy".

Dropping the world's biggest stage

Pepsi has decided to give up the Super Bowl Halftime Show.

When John Oliver Notices

Here's some good advice: Never do anything in life if you would be ashamed to have John Oliver do a segment on it.

ADdicted: Sister-in-Law Edition

I can't recall ever seeing an advertisement that prominently featured a Sister-in-Law... up until two weeks ago when I came across two.

The Risk of Virtual Product Placements

Virtual product placement will almost certainly be faster and easier than what we do today. But let’s be smart about how we use it.

ADdicted: A (Dr.) Strange Tide Ad

Most companies don't do a great job of integrating themselves into pop culture, but Tide's whimsical Dr. Strange ad makes a lot of sense.

In Defence of a Bigger Logo

Choosing "aesthetic" over "effective" is usually a bad idea...

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