Brands 3/9

Ideas. Insights. Inspiration.

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ADdicted: "Back to Normal" Edition

The "Return to Normal" ads were inevitable. And eventually, we're going to be sick of them. But these ones are worth a watch...

I don't love Nike's "Play New" ad, but I can absolutely respect what they're trying to say and do...

The four plastic hockey sticks I ordered from Amazon arrived in four separate shipments, on three separate days, packed in HUGE boxes. Why?

What if you were to visit a restaurant where you ordered the beverage first, then chose your food based on what worked best with your drink?

Who else is sick and tired of COVID? This is the ad we all need right now...

Ryan Reynolds has done it again...

Disney's recent decision to close its retail stores is a terrible long-term decision but an excellent example of short-termism...

Recycling isn't always a good thing.

Dear Harley: last week, you asked the Twittersphere an important question I wish more senior business leaders would ask. Here's my response.

As a marketer, I think Dove's latest ad is highly impactful. As a father of two girls, I think it's absolutely terrifying...

If you're familiar with the drama around the now-squashed European Super League, you'll really appreciate the genius of this Heineken ad...

If you want to literally laugh out loud today, watch these commercials from Tide...

It might be too much to ask for every leader to be as visionary as Bezos... but every leader should strive to communicate as well.

I decided not to renew my MasterClass subscription, and received one last MasterClass lesson on "retaining users". Here's what happened...