Marketing

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Blog: Blog2

Tom Talent: The Importance of Better Recruitment Practices and Processes

Bad recruitment practices don't just hurt job seekers, they hurt hiring efforts and damage employer brands too. Tom Talent explains how.

The Cost of Your Values

Your values aren't free.

ADdicted: Apple and the power of a good story told well

Apple wants you to know it's working hard to be a good environmental citizen... and it understands the power of storytelling.

ADdicted: Scotties will Stay

Kleenex is leaving Canada, but Scotties is happy to stay.

Anticipating Customer Needs

We all have customers who could benefit from our help in identifying what they need in advance of when they realize they need it.

Why TidyCal Keeps Getting Better and what it teaches us about the value of Customer Delight

TidyCal constantly gets better, with more features and benefits added often. The added cost to customers? $0. Here's why that's so smart.

The Time and Place for QR Codes

There's a time and place for QR codes. As a marketer, your job is to understand the time and the place.

The Importance of First-Party Data: text-talk with Matt Butler, Co-Founder, Bonsai Data Solutions

What is 1P data and why should we care? Matt Butler from Bonsai Data Solutions explains the power of first-party data and how to use it.

Can Walmart's Delivery Pass Subscription Deliver Value?

Will Walmart Delivery Pass deliver the type of value that will let you justify another monthly charge on your credit card?

The Value of Distinctive Brand Assets as demonstrated by "Ken"

There's great value in building and maintaining distinctive brand assets; this ad is a fun example of what's possible when they exist.

Rapid Growth: How Threads Hit 100M

Threads reached 100 million users faster than any other app in history. How did they achieve such rapid growth? Consider these three facts.

Insights from Unexpected Questions

There are valuable insights to be gained from unexpected questions.

ADdicted: Pixel Hearts iPhone in this Comparative Advertising Campaign

I'd challenge you to find another comparative ad campaign in recent memory where the clearly superior product is so friendly to its rival.

Google Domains gets sold... but why?

Google is selling Google Domains to Squarespace... and I don't really understand why.

Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.