Marketing

Ideas. Insights. Inspiration.

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The Future of Content Marketing

The future is very bright indeed... unless you make your living by producing content.

Ridiculous Value

All businesses should strive to deliver ridiculous value.

ADdicted: The Biggest Media Buy

What if every single online review was an ad for your brand?

The Danger of Discounting

Be careful about when, where, what, and how you choose to discount.

ADdicted: Joy is Made

The look of a logo at the end of a spot has never felt so appropriate as it does at the end of Amazon's 2022 Holiday ad.

ADdicted: Asda's Buddy

I have mixed feelings about the film being essentially repurposed as a holiday spot for Asda, the British grocery chain. Here's why.

ADdicted: John Lewis 2022 Holiday Ad

The Holiday 2022 season is officially here! (Read: retailer John Lewis released its 2022 Holiday ad today.) They did not disappoint.

ADdicted: TRU Nostalgia

The latest ad for Toys R Us feels like they're finally trying to bring some of the magic back to their brand.

Marketing with Chocolate

Sometimes marketing is just that simple.

The Marketoonist

Congratulations to Tom Fishburne, and here's to the next 20 years of skewering all the stupid things our industry says and does.

ADdicted: You've Got Sales

Shopify is repurposing an old AOL catchphrase in its latest advertising effort. Will it work?

The Importance of a Thoughtful Exit

It takes years to gain a customer's trust, but only moments to lose it.

Credit Card Advice

Here's my advice for businesses thinking about passing along their credit card fees to consumers as a separate charge.

Apple Bank

Imagine a world where Canada's sixth bank was operated by a company as beloved as Apple.

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