Marketing

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The Perfect Time for a Surcharge

Cineplex has decided to charge people who buy their movie tickets online a surcharge. That's a great idea... except for all these reasons.

Every single customer touchpoint is a part of your brand.

It isn't always easy to recognize all your underutilized assets, but they're everywhere if you take the time to look for them.

You're not going to achieve significant growth if you don't have your fundamentals right.