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Blog: Blog2

ADdicted: When Ad Opinions Count

Whether or not it matters if you like a given commercial campaign depends on one important question.

Content Now

When a piece of content premieres is mostly irrelevant these days. How does that change the way you think about the content you produce?

ADdicted: SURREAL Out-of-Home Ads

SURREAL enlisted some big celebrity names to help promote its cereal! Unfortunately, they could only afford the names...

Broken Promises: How Brands Fail

A brand is a promise. And promises need to be kept.

NOT for Everybody: The Paradox of Brand Inclusivity

If you walk into a Five Guys Burger and Fries with a peanut allergy, it might literally kill you. Here's why that's okay.

Super Bowl LVII's Top 15 Questions

I'm using my "Super Bowl post" this year to list the Top 15 questions that came to mind while reviewing this year's commercials post-game.

ADdicted: 2 Ginute Warning

Companies that advertise during the Super Bowl spend enormous amounts of money to do so. But most of them don't have Ryan Reynolds.

Starbucks - Better Late Than Never?

When it comes to companies doing the right thing, "better late than never" usually applies. But there's an important caveat.

Charity or Commercial... but not both

Someone at Bell thought it'd be a good idea to use "let's talk" to promote Bell Mobility cell phone services... and it's gross.

ADdicted: LVII means 57

Kraft-Heinz decided to take full advantage of the fact that this year is Super Bowl LVII.

Trashing Your Treasure: An M&M Story

M&Ms has announced the brand will take "an indefinite pause" from using their well-loved spokescandies. Here's why that's a huge mistake.

Test and Learn

The important thing about "test and learn" isn't the testing part.

Remember Your Objectives

Your tactics should align with your objectives, and a price promotion I recently came across illustrates why.

The A.I. Chef

Will Artificial Intelligence eventually replace chefs? Probably not... but my ChatGPT dinner experiment raises some interesting questions.

Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.