Make it Easy for Consumers

DeLonghi's coffee descaler works really well for my coffee machine, but my favourite feature of the product has nothing to do with the product itself.

I appreciate the utility of the bottle.

Not the shape of it, which isn't particularly unique or exciting.

And not the bottle's label, which I find quite cluttered.

But the side of the bottle features a very simple (but extremely useful) guide that tells me how much liquid I need for each descaling cycle.

It's not 100% precise, of course, but it's close enough.

These simple markings eliminate the need for a measuring cup, and make it easy for me to know the right amount of descaler to use: I pour until the next marking, then I stop. Then I repeat the process with every descaling until the bottle is empty, at which point I order another bottle.

This is stupidly simple, of course, but that's the point.

It's really easy to make things easier for your consumers if you invest the time to think about ways you can do that.

(And if you need some help doing that, here are some of the ways I can help.)