Winning with your sales metrics and winning with your consumers aren't always the same thing. Don't let your metrics hurt your brand. Apparently, the staff at this Knix location felt otherwise.

When your customers are in the habit of visiting you regularly, don't do anything that could break that habit.

From a consumer standpoint, empathy beats policy every time.

Kudos to the makers of the "In the Raw" brand of sweeteners for deciding not to tone it down in this very meta spot.

I wrote the "ADdicted: Super Bowl 2026 Edition" two days after the game, based only on what I could recall about the ads. Here's what stuck.

The actions of an intuitive cashier offer a short lesson on customer experience.

I really don't want to love Pepsi's 2026 Super Bowl ad, directed by Taika Waititi and featuring Coca-Cola's famous polar bear. But I do!

Sydney Sweeney says there are four SYRNs as she launches her lingerie brand. I have three questions.

When my friend asked me to be a guest on his podcast and discuss the brand power of effective storytelling, I jumped at the opportunity.

For WestJet's senior leadership team and shareholders, a recent parody of the airline is no laughing matter. If you're wondering where WestJet went wrong, this is for you.

Spotify started the wrap trend, but not every brand needs to follow its lead.  Here's a comprehensive review of what companies should (and should not) do when it comes to their annual year-in-reviews.

If you're a brand owner, constantly look for opportunities to do cool things that make sense for your brand. Then do them!

If you combine "cute" with a relateable story that illustrates the benefits of your product, you get something effective... and powerful.

I'm excited to have been named a RETHINK Retail Top Retail Expert for 2026.

There are very few brands in the world that could justify making a holiday spot like "A Critter Carol". I'm glad Apple is one of them.

This amusing ad shows how Secret Santas can use Facebook for great gift ideas.

The execution of Shopify's Black Friday ad is nothing special, but the reason for doing it is very smart.

The hands-down winner of this year's Black Friday is Kraft Heinz's TV Deal.

Misplaced messages happen more often than marketers would like to admit.

Exceptional customer service doesn't just happen, but it's not as difficult to achieve as you might think.

Does "Hi" count as personalization, or is it better to not write anything at all? Personalization should be more than performative.

This Skip X Seth Rogan campaign is a great example of how to effectively use humour in an ad.

When an advertiser has the chance to create a hyper-relevant ad and airs a generic one instead, it's a missed creative opportunity.

"No Smartphones for kids" may be an unpopular message, but this ad communicates it perfectly.

Squarespace lost my trust with a dirty trick.

Starbucks has officially introduced Protein Coffee, and I think it could be a winner. Here's how.

AI agents will soon be able to shop and make decisions on behalf of users. Are AI Agents the Future of Haggling?

Alan Ritchson says Dr. Squatch is Made in Manlandia... are you going to argue with him?

Being ridiculously valuable can be the ultimate competitive advantage. But only if your customers see you as such.

We know that work is important. LEGO wants to remind you that play is important too... and encourage us to never stop playing.

"Bright orange obvious" to you might be invisible to those who matter the most.

Assume every customer who walks into your retail location is able and willing to buy... and treat them accordingly.

Amazon's retail digital signage play, the Amazon Signage Stick, could become a retail game-changer.

A strong brand is your best defence against private label alternatives.

If you're not a fan of John Cena, this Neutrogena ad isn't for you. And that's perfectly okay.

There are several different ways a brand can generate incremental revenue. One of the easiest is often also the most underutilized.

AI can now be used to create an ad for a fraction of the time and cost that a "regular" ad would require. Is this the future of advertising?

Grab a Coke... and a lightsaber.

Personalization can be a big problem when you get it wrong.

In a world of increasing consumer expectations, great design is key.

Trust and Transparency: It's difficult to have one without the other.

Sydney Sweeney is working with Dr. Squatch to release "Bathwater Bliss", a bar of soap infused with her bathwater. Genius? Gross? Or both?

Using God as your spokesperson is a bold decision for any marketer to make... but this Autodesk ad is divine.

When my delivery driver delivers a very light package to my house, he demonstrates he cares about doing a great job in a very simple way.

Kraft Dinner's Mother's Day promotion was creative, but unlikely to generate incremental sales or brand love. That makes it a Mother's Day miss.

Intentionally inconvenient is a strategy that can sometimes make sense.

"Go fast and break things" is great... unless you're the person responsible for repairing what's broken.

Companies will inevitably make mistakes. But failing to take responsibility for them will often make things much worse.

Price increases aren't always about generating more revenue.

Want a great example of a marketing team acting fast to be a part of a cultural moment? After longtime NHL phenom Alex Ovechkin scored...