There are very few brands in the world that could justify making a holiday spot like "A Critter Carol". I'm glad Apple is one of them.

This amusing ad shows how Secret Santas can use Facebook for great gift ideas.

The execution of Shopify's Black Friday ad is nothing special, but the reason for doing it is very smart.

The hands-down winner of this year's Black Friday is Kraft Heinz's TV Deal.

Misplaced messages happen more often than marketers would like to admit.

Exceptional customer service doesn't just happen, but it's not as difficult to achieve as you might think.

Does "Hi" count as personalization, or is it better to not write anything at all? Personalization should be more than performative.

This Skip X Seth Rogan campaign is a great example of how to effectively use humour in an ad.

When an advertiser has the chance to create a hyper-relevant ad and airs a generic one instead, it's a missed creative opportunity.

"No Smartphones for kids" may be an unpopular message, but this ad communicates it perfectly.

Squarespace lost my trust with a dirty trick.

Starbucks has officially introduced Protein Coffee, and I think it could be a winner. Here's how.

AI agents will soon be able to shop and make decisions on behalf of users. Are AI Agents the Future of Haggling?

Alan Ritchson says Dr. Squatch is Made in Manlandia... are you going to argue with him?

Being ridiculously valuable is the ultimate competitive advantage, but only if your customers realize it.

We know that work is important. LEGO wants to remind you that play is important too... and encourage us to never stop playing.

"Bright orange obvious" to you might be invisible to those who matter the most.

Assume every customer who walks into your retail location is able and willing to buy... and treat them accordingly.

Amazon's retail digital signage play, the Amazon Signage Stick, could become a retail game-changer.

A strong brand is your best defence against private label alternatives.

If you're not a fan of John Cena, this Neutrogena ad isn't for you. And that's perfectly okay.

There are several different ways a brand can generate incremental revenue. One of the easiest is often also the most underutilized.

AI can now be used to create an ad for a fraction of the time and cost that a "regular" ad would require. Is this the future of advertising?

Grab a Coke... and a lightsaber.

Personalization can be a big problem when you get it wrong.

In a world of increasing consumer expectations, great design is key.

Trust and Transparency: It's difficult to have one without the other.

Sydney Sweeney is working with Dr. Squatch to release "Bathwater Bliss", a bar of soap infused with her bathwater. Genius? Gross? Or both?

Using God as your spokesperson is a bold decision for any marketer to make... but this Autodesk ad is divine.

When my delivery driver delivers a very light package to my house, he demonstrates he cares about doing a great job in a very simple way.

Kraft Dinner's Mother's Day promotion was creative, but unlikely to generate incremental sales or brand love. That makes it a Mother's Day miss.

Intentionally inconvenient is a strategy that can sometimes make sense.

"Go fast and break things" is great... unless you're the person responsible for repairing what's broken.

Companies will inevitably make mistakes. But failing to take responsibility for them will often make things much worse.

Price increases aren't always about generating more revenue.

Want a great example of a marketing team acting fast to be a part of a cultural moment? After longtime NHL phenom Alex Ovechkin scored...

When your owned media doesn't reinforce your brand's image, positioning, or personality, it's a missed messaging opportunity.

The idea of a McVeggie grosses me out, but I think I know the reason McDonald's Canada is testing it... and it may not be what you think.

There's something to be said about a company willing to own its mistakes.

"The Rant" is one of my all-time favourite ads, but with everything happening right now, I like this updated version even better.

How do you disrupt your industry's incumbent? It's not easy, but it's possible...

The Jevons paradox now applies to AI, and the implications are significant.

Marketing done well is money well spent. Decision-makers would be foolish to forget that fact.

Do ultra-expensive Super Bowl ads truly stand out for regular consumers?

It's time governments started regulating internet services like utilities, creating and enforcing strong regulations to protect consumers.

Brick-and-mortar retailers need to invest in enhanced customer experiences to make a trip to the store worth the customer's while.

I used to say Netflix could triple their prices and I'd still happily pay; it seems Netflix was listening. How high can Netflix prices go?

Kellogg's Corn Flakes wants to remind consumers that they're the OG.

Will Starbucks' new policy changes cause people to use more reusable cups... or visit other coffee shops?

On the Beyond Brands podcast, I talked about the evolution of retail, timeless principles for building strong brands, and more.