Customers appreciate transparency, and retailers who save customers time and frustration benefit from doing so.

As a consumer, I really like this ad. But as a marketer, I'm convinced "The World is Meant to Meet" is unlikely to drive any sales.

It's really easy to make things easier for your consumers if you invest the time to think about ways you can do that.

Gordon Ramsay X Uber Eats might be an odd pairing, but it makes for a highly entertaining and effective ad.

You've been exposed to hundreds of advertisements today: how many were invisible?

Value-based emails build loyalty, but abusing the inbox has a predictable outcome: brands lose trust when they put their own agenda first.

FIFA's World Cup rules forced vendors to cover up everyday brands. Here's how Kraft Heinz succeeded by rethinking the restrictions.

Football heroes, pop-culture cameos, epic production values, and elite storytelling: Nike’s new World Cup ad is simply world-class.

A simple movie ticket purchase is a masterclass in post-purchase strategy: a win-win-win for theatres, brands, and consumers.

FanDuel's "Duel Fan" campaign is one of the smartest promotions I've seen in a while.

Most car ads are predictable and dull. Volkswagen flips the script by humanizing technology instead of just listing features.

When problems happen, most companies miss the opportunity hidden within the mistake, but a customer crisis can lead to increased loyalty.