Most car ads are predictable and dull. Volkswagen flips the script by humanizing technology instead of just listing features.

When problems happen, most companies miss the opportunity hidden within the mistake, but a customer crisis can lead to increased loyalty.

Dunkin is coming back to Canada. But does Canada need another coffee competitor?

Is Kraft Heinz doomed? To answer that question, ignore its stock performance and look at its portfolio of strong brands.

There's a high cost to marketing ambiguity if your goal is to exceed your customers' expectations.

"Surprise and delight" tactics will outperform traditional points-based programs every time. This is the way Cineclub earns member loyalty.

IKEA's "Unpackaged Goods" out-of-home campaign is real-world contextual advertising at its best.

Mark Ritson wanted to know: Do Canadian Marketers Know Marketing? The answer suggests that more marketing training is desperately needed.

Content Creators and Influencers can both be valuable to the businesses that hire them, but there's an important difference between the two.

If you don't avoid "The Orange Juice Problem", your business will get beaten to a pulp. Here are three things to know so you can avoid it.

Messi, Ronaldo, Mbappé, and Vini Jr. sitting together around a table? Leave it to LEGO to make that happen. This ad is LEGO gold.

If you have a ton of Kit Kat chocolate bars to store, IKEA's social media team has you covered.

Alexa+ is yet another value Amazon will offer to Prime Members, and the reason why is a marketing masterstroke.

Marketing beyond the movie isn't a decision Amazon is likely to regret.

The Sweet Spot offers a sweet lesson in scheduled scarcity by choosing not to make every flavour available every day.

Disney Cruise Lines doesn't sell vacations; it makes memories. This ad communicates that perfectly.

What makes UNIQLO so different... and so successful? A panel discussion with some of the company's top executives provides some insight.

Burger King hopes its new AI will help supersize its sales, but it could become a Whopper of a distraction for the restaurant's employees.

I don't love the Enshittification of the Internet, but I do love this hilarious ad from the Norwegian Consumer Council warning us about it.

Winning with your sales metrics and winning with your consumers aren't always the same thing. Don't let your metrics hurt your brand. Apparently, the staff at this Knix location felt otherwise.

When your customers are in the habit of visiting you regularly, don't do anything that could break that habit.

From a consumer standpoint, empathy beats policy every time.

Kudos to the makers of the "In the Raw" brand of sweeteners for deciding not to tone it down in this very meta spot.

I wrote the "ADdicted: Super Bowl 2026 Edition" two days after the game, based only on what I could recall about the ads. Here's what stuck.

The actions of an intuitive cashier offer a short lesson on customer experience.

I really don't want to love Pepsi's 2026 Super Bowl ad, directed by Taika Waititi and featuring Coca-Cola's famous polar bear. But I do!

Sydney Sweeney says there are four SYRNs as she launches her lingerie brand. I have three questions.

When my friend asked me to be a guest on his podcast and discuss the brand power of effective storytelling, I jumped at the opportunity.

For WestJet's senior leadership team and shareholders, a recent parody of the airline is no laughing matter. If you're wondering where WestJet went wrong, this is for you.

Spotify started the wrap trend, but not every brand needs to follow its lead. Here's a comprehensive review of what companies should (and should not) do when it comes to their annual year-in-reviews.

If you're a brand owner, constantly look for opportunities to do cool things that make sense for your brand. Then do them!

If you combine "cute" with a relateable story that illustrates the benefits of your product, you get something effective... and powerful.

I'm excited to have been named a RETHINK Retail Top Retail Expert for 2026.

There are very few brands in the world that could justify making a holiday spot like "A Critter Carol". I'm glad Apple is one of them.

This amusing ad shows how Secret Santas can use Facebook for great gift ideas.

The execution of Shopify's Black Friday ad is nothing special, but the reason for doing it is very smart.

The hands-down winner of this year's Black Friday is Kraft Heinz's TV Deal.

Misplaced messages happen more often than marketers would like to admit.

Exceptional customer service doesn't just happen, but it's not as difficult to achieve as you might think.

Does "Hi" count as personalization, or is it better to not write anything at all? Personalization should be more than performative.

This Skip X Seth Rogan campaign is a great example of how to effectively use humour in an ad.

When an advertiser has the chance to create a hyper-relevant ad and airs a generic one instead, it's a missed creative opportunity.

"No Smartphones for kids" may be an unpopular message, but this ad communicates it perfectly.

Squarespace lost my trust with a dirty trick.

Starbucks has officially introduced Protein Coffee, and I think it could be a winner. Here's how.

AI agents will soon be able to shop and make decisions on behalf of users. Are AI Agents the Future of Haggling?

Alan Ritchson says Dr. Squatch is Made in Manlandia... are you going to argue with him?

Being ridiculously valuable can be the ultimate competitive advantage. But only if your customers see you as such.

We know that work is important. LEGO wants to remind you that play is important too... and encourage us to never stop playing.

"Bright orange obvious" to you might be invisible to those who matter the most.