ADdicted: Kraft's Black Friday TV Deal
- David Pullara
- 15 hours ago
- 1 min read
The hands-down winner of this year's Black Friday is Kraft Heinz's TV Deal.
They're offering 65 boxes of Kraft Mac & Cheese for $19.37 at Walmart...
... sold inside a box that looks like a 65" TV.
Most promotional stunts seem like they're designed for Cannes, not customers.
But this one feels different: it's a product that is actually being sold in a real store*, and something actually useful to a key consumer of the product.
The box is the gimmick, but the product (at a great price) is the real draw.
I mean, can you imagine how many university students will try to buy one of these Mac & Cheese TV boxes?
Well done, Kraft (and agency partners).
Very well done.
* We'll see how many are made available, although if I'm the decision-maker at Kraft, I'd sell these instead of the usual boring pre-packs and put as many of these in as many stores that would take them!
P.S. Why the unusual $19.37 price point? According to the Food Network, it's "a nod to the year Kraft Mac and Cheese was first founded almost nine decades ago."
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