David Pullara | dpThoughts

Ideas. Insights. Inspiration.

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Dropping the world's biggest stage

Pepsi has decided to give up the Super Bowl Halftime Show.

Convincing people to go to a polling station and vote without wearing any pants might just be the greatest marketing stunt of all time...

Here's some good advice: Never do anything in life if you would be ashamed to have John Oliver do a segment on it.

We've all heard the maxim, "The customer is always right." But here's the thing: it isn't always true.

"If at first you don't succeed, try, try again" isn't the best advice.

Do you want to know how to earn a customer's love? Let me tell you how a coffee equipment company earned mine...

I can't recall ever seeing an advertisement that prominently featured a Sister-in-Law... up until two weeks ago when I came across two.

"A mischievous spark of fun", you say?

"Your way" might not work as well for everybody as it does for you.

We spent a lot of time learning how to solve algebraic equations in school. But solving the equations is only part of the challenge.

Virtual product placement will almost certainly be faster and easier than what we do today. But let’s be smart about how we use it.

Most companies don't do a great job of integrating themselves into pop culture, but Tide's whimsical Dr. Strange ad makes a lot of sense.

The ones getting the most buzz aren't always the ones doing the most work.

A hybrid approach to work is likely what knowledge workers will see most often going forward. That's a good thing.