David Pullara | dpThoughts

Ideas. Insights. Inspiration.

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Better than the Last Time

I'm a recovering perfectionist who years ago realized that if your goal is perfection, you'll avoid trying new things that might fail...

Dear Brands, I'm writing to you about all those "invitations" you send me to complete surveys...

Just because you can restrict a customer from doing something with the product they've purchased, it doesn't mean you should...

If you're super-organized, super-frugal, or both (like me), today might be the best day to start your holiday shopping...

In 2017 I decided to do a simple "Gratitude Challenge"....

An important insight about food donations can easily apply to our business decisions...

You don't evaluate creative work on whether you like it or not...

MasterClass might have just added one more to the list of perfectly crafted brand slogans..

Visual Capitalist recently published an infographic that illustrates some of the things that happen on the Internet every single minute...

Once in a while, you discover a commercial that gets better every time you see it. Amazon's latest holiday ad might be one of them...

The Wall Street Journal recently did a cover story on Ryan Reynolds, and it's worth a read...

Wouldn't it be interesting if corporations would go through an "AITA?" exercise with themselves after every customer service experience?

"Theory" is best when you can apply it to the real world...

My friend (and financial wizard) Jason Pereira asked if I'd join him on his podcast to discuss the importance of building a brand...