David Pullara | dpThoughts

Ideas. Insights. Inspiration.

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The Test for Team Leaders

I have a simple test I use to assess any new leader I meet.

Cineplex has decided to charge people who buy their movie tickets online a surcharge. That's a great idea... except for all these reasons.

Every single customer touchpoint is a part of your brand.

It isn't always easy to recognize all your underutilized assets, but they're everywhere if you take the time to look for them.

You're not going to achieve significant growth if you don't have your fundamentals right.

In December 2010, my amazing wife decided to pause her career in fundraising to take on a really big, really scary new role...

Liquid Death is quickly becoming one of my favourite case studies on the power of a brand.

It takes a long time to build a customer's trust. Be wary of anything you might do to lose it.

Your success today does not guarantee your success tomorrow.

Father's Day is fast approaching, and Aviation Gin wants men everywhere to celebrate with a signature drink: "The Vasectomy".

HP recently suggested I spend less money with them each month; the reason why is a masterclass in how to build trust with your customers.

There's going to be a lot less "Breaking News" at CNN from now on... and that's a very good thing.

The very best ads are driven by insight.

There's almost always a better answer than "Because I said so"...