David Pullara | dpThoughts

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Blog: Blog2

An AI generated image of a hand holding a can labeled "Liquid Death Mountain Water." The can is white with gold and blue designs, set against a blurred car background.

ADdicted: An AI Ad for Liquid Death

AI can now be used to create an ad for a fraction of the time and cost that a "regular" ad would require. Is this the future of advertising?

ADDICTED

6 days ago2 min read

ADdicted: Refresh Your Galaxy

Grab a Coke... and a lightsaber.

ADDICTED

Jul 61 min read

Hand holding a Starbucks cup with handwritten text that reads "Eat a dick, Pam".

The Personalization Problem

Personalization can be a big problem when you get it wrong.

MARKETING

Jun 252 min read

Great Design is Key

In a world of increasing consumer expectations, great design is key.

MARKETING

Jun 181 min read

Take Your Shot

Not every shot you take will win you the game... but the ball can't end up in the basket if you don't take the shot.

IDEAS

Jun 123 min read

Trust and Transparency

Trust and Transparency: It's difficult to have one without the other.

MARKETING

Jun 44 min read

ADdicted: Bathwater Bliss

Sydney Sweeney is working with Dr. Squatch to release "Bathwater Bliss", a bar of soap infused with her bathwater. Genius? Gross? Or both?

ADDICTED

May 311 min read

Applying Technology

Applying technology for technology's sake isn't useful for your customers.

STRATEGY

May 281 min read

ADdicted: Autodesk Divine Ad

Using God as your spokesperson is a bold decision for any marketer to make... but this Autodesk ad is divine.

ADDICTED

May 231 min read

Do Canadians Need Canada Post?

Do Canadians need Canada Post as it exists today?

RETAIL

May 214 min read

The Little Things

When my delivery driver delivers a very light package to my house, he demonstrates he cares about doing a great job in a very simple way.

MARKETING

May 152 min read

Kraft Dinner's Mother's Day Miss

Kraft Dinner's Mother's Day promotion was creative, but unlikely to generate incremental sales or brand love. That makes it a Mother's Day miss.

MARKETING

May 94 min read

Intentionally Inconvenient

Intentionally inconvenient is a strategy that can sometimes make sense.

STRATEGY

May 12 min read

Measure Twice

"Go fast and break things" is great... unless you're the person responsible for repairing what's broken.

STRATEGY

Apr 221 min read

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