David Pullara | dpThoughts

Ideas. Insights. Inspiration.

Never miss a post: get dpThoughts delivered to your inbox up to three times each week.

(Or add me to your RSS feed and get every post in your reader as soon as it's published.)

How To Be Less Creative

I have nothing more to add to this video except to say it's worth your time to watch it.

The Future of Content Marketing

The future is very bright indeed... unless you make your living by producing content.

Ridiculous Value

All businesses should strive to deliver ridiculous value.

ADdicted: The Biggest Media Buy

What if every single online review was an ad for your brand?

The Danger of Discounting

Be careful about when, where, what, and how you choose to discount.

Room for Growth

It takes space to raise animals for consumption, and to grow plants for them (and us) to eat. So what happens when we run out of space?

When to Stay Quiet

Sometimes it's better just to shut up and smile.

People's Perceptions

A recent coffee catch-up with a friend and former colleague left me with two important reminders.

Second-Class Consumers

Paramount is treating its streaming subscribers as second-class consumers, and that's no way to effectively compete in the streaming wars.

ADdicted: Joy is Made

The look of a logo at the end of a spot has never felt so appropriate as it does at the end of Amazon's 2022 Holiday ad.

The Reason for Training

My dog reminds me every week about the importance of proper training.

ADdicted: Asda's Buddy

I have mixed feelings about the film being essentially repurposed as a holiday spot for Asda, the British grocery chain. Here's why.

ADdicted: John Lewis 2022 Holiday Ad

The Holiday 2022 season is officially here! (Read: retailer John Lewis released its 2022 Holiday ad today.) They did not disappoint.

Just the Frosting

When the frosting is what you really want, eliminating the cake isn't a problem, it's a benefit.

Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.