David Pullara | dpThoughts

Ideas. Insights. Inspiration.

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Post #434

This will be my last "scheduled post" for a while.

Captive Audience

When it comes to marketing, "captive audience" shouldn't be taken literally.

Lessons Over Coffee

I had four coffee meetings with people I had never met before, and each person provided some valuable life lessons.

Netflix and Bing

Microsoft is going to power Netflix's upcoming ad-supported tier.

A Tribute to Nonno Tony

Ciao, Nonno.

Rogers, "Sorry" is Not Enough

People need to be held accountable when mistakes happen. A sincere apology is a good and necessary first step. But it's only the first step.

HelloGoodChefs

HelloFresh should acquire Goodfood, then consolidate all three brands into one, giant megabrand. Because they'd have nothing to lose...

Encyclopaedia Britannica

The sum of everything you know today is like an Encyclopaedia Britannica set.

ADdicted: Honest Celebrity Ads

If there was a "Most Honest Celebrity Ad Ever" award, then it would almost certainly go to Optus for their 2015 ad starring Ricky Gervais.

ADdicted: The Rant

Most brands simply can't tap into Canada's zeitgeist the way "The Rant" did...

Cheater Cheater

When you're in the business of trust, you would think it would pay to be trustworthy.

The Test for Team Leaders

I have a simple test I use to assess any new leader I meet.

The Perfect Time for a Surcharge

Cineplex has decided to charge people who buy their movie tickets online a surcharge. That's a great idea... except for all these reasons.

Goodbye and Good Riddance

Every single customer touchpoint is a part of your brand.

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