David Pullara | dpThoughts

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Blog: Blog2

Peloton's Perplexing Price Increase

Peloton is increasing the price of its app subscription, a move which might prove to be a big misstep for the already troubled company.

When Your Work Can Wait

Important is not the same as urgent.

Just Ask

Asking is almost always better than assuming.

The Service Recovery Counts More

The following post, originally titled "The Recovery Counts More than the Fumble" was published via LinkedIn on September 1, 2016. It was...

Penny For Your Thoughts: A CX Story

Many years ago, TD Bank offered a case study on what NOT to do when it comes to customer experience; the lessons are still relevant today.

ADdicted: Focus on the Benefit

So how do you make an interesting product-feature ad? Like this.

The Value of No

People often say yes... even when they shouldn't. The ability to say "no" can be a superpower.

Fake Bios and Other AI Watch-Outs

A.I. can certainly help you with writing. But knowing how to prompt the tool, edit the output, and fact-check the results is critical.

Blame it on the Brand

"Victoria's Secret" isn't just a catchy tune, it's an important lesson for marketers.

ADdicted: An Ad I Hate to Love

DB Rail's latest advertising effort is a terrific example of an ad I wish I didn't like so much.

Lessons from Tetris

Here are three business lessons that fell into place for me after watching Tetris, the movie.

ADdicted: Duolingo's Bad Joke

Duolingo got me with their April Fool's Day prank. But I think the joke's on Duolingo.

The Face of Your Brand

What customers think about your brand is shaped by the people who represent it.

ADdicted: When Ad Opinions Count

Whether or not it matters if you like a given commercial campaign depends on one important question.

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