David Pullara | dpThoughts

Ideas. Insights. Inspiration.

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Blog: Blog2

What Success Looks Like

Whether or not you're successful at anything depends entirely on how you define success.

How Mistakes Can Enhance Your Brand

Your business will make a mistake at some point. And when it does, it's an opportunity to enhance your brand... if you handle things well.

ADdicted: A Tale of Two Santa Ads

Here we have two holiday ads, both featuring catchy music and Jolly St. Nick... but not all Santa ads are created equal.

Holiday Creep

I understand the idea of "holiday creep", but you'll never convince me November 2nd is the right time to start promoting holiday beverages.

Explore Brand, Marketing, and more...

I really enjoyed chatting about marketing and the power of great brands as a guest on Hugo Rauch's Explore podcast. Have a listen!

ADdicted: CIBC's Almost-Inspiring Ad

Most bank ads are dull and product-focused. This almost inspirational ad from Canadian bank CIBC is a refreshing change of pace.

Retail Lessons from Service Ontario

Service Ontario highlights five simple lessons that any retailer can use to deliver great customer experiences.

Avoiding Irrelevance

Brands that fail to understand what their customers want and how to give it to them risk a decline into irrelevance.

The Best Way to Cut Costs

The best way to cut costs is to eliminate the things that most of your customers won't miss. So why do so many businesses do the opposite?

Tom Talent: The Importance of Better Recruitment Practices and Processes

Bad recruitment practices don't just hurt job seekers, they hurt hiring efforts and damage employer brands too. Tom Talent explains how.

The Cost of Your Values

Your values aren't free.

ADdicted: Apple and the power of a good story told well

Apple wants you to know it's working hard to be a good environmental citizen... and it understands the power of storytelling.

Intelligence and Change

There's a direct correlation between intelligence and the ability to adapt to changing circumstances.

Make the Time for Things That Matter

Determine what matters most to you, then make the time for those things.

Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.