Ideas. Insights. Inspiration.

The Brand Power of Storytelling (Podcast)

David Pullara
3 hours ago
1 min read

I love brands.

I could talk about brand-building for hours!

So when my friend Pedja Radjenović asked me to be a guest on his new podcast, "Storytelling Way To New Value" and discuss the brand power of effective storytelling, I jumped at the opportunity.

We discussed why many companies struggle to understand why customers should buy from them, how strategy speeds you up (not slows you down), why we need a return to what I call "Big M" marketing, and much more.

I could talk about this stuff for HOURS!

Fortunately, Pedja has a good editor, so the episode is only 49 minutes.

You can listen to it here or watch it here.

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