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Blog: Blog2
Ideas. Insights. Inspiration.
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Can and Should
Just because you can show an ad on a screen you can access, it doesn't mean you should.
Oct 42 min read
The Value Anchor
Offering a big discount to gain subscribers might feel like an easy win, but it can establish a value anchor that becomes problematic later.
Sep 183 min read
Porkbun's Lesson on Brand Personality
Some brands describe their personalities. Porkbun offers a powerful lesson on brand personality by putting theirs into everything they do.
Sep 33 min read
ADdicted: OpenTable's Open Bill
OpenTable suggests you'll always have an Open Bill with your Mom with this Mother's Day ad.
Sep 31 min read
ADdicted: A&W's Easy Way to Fight MS
To benefit a good cause, would you rather run, bike, walk... or eat a hamburger? This cheeky A&W campaign shows us an easy way to fight MS.
Aug 201 min read
ADdicted: Anti-Marketing DuckDuckGo
DuckDuckGo's anti-surveillance sunglasses ad turns Google's smart glasses push into a lesson: can't beat a rival's game? Change it.
Aug 82 min read
Tim Hortons and the Goblet of Fire
Tim Hortons wanted to make magic with its Harry Potter promotion, but it's looking like a Goblet of Fire.
Jul 312 min read
Customers Appreciate Transparency
Customers appreciate transparency, and retailers who save customers time and frustration benefit from doing so.
Jul 71 min read
ADdicted: The World is Meant to Meet
As a consumer, I really like this ad. But as a marketer, I'm convinced "The World is Meant to Meet" is unlikely to drive any sales.
Jul 61 min read
ADdicted: Gordon Ramsay X Uber Eats
Gordon Ramsay X Uber Eats might be an odd pairing, but it makes for a highly entertaining and effective ad.
Jun 293 min read
Invisible Advertising
You've been exposed to hundreds of advertisements today: how many were invisible?
Jun 272 min read
Abusing the Inbox
Value-based emails build loyalty, but abusing the inbox has a predictable outcome: brands lose trust when they put their own agenda first.
Jun 203 min read
ADdicted: Rethinking Restrictions
FIFA's World Cup rules forced vendors to cover up everyday brands. Here's how Kraft Heinz succeeded by rethinking the restrictions.
Jun 192 min read
Why Cineplex’s Post-Purchase Offer Flow is a Win-Win-Win
A simple movie ticket purchase is a masterclass in post-purchase strategy: a win-win-win for theatres, brands, and consumers.
Jun 42 min read
FanDuel's Duel Fan campaign
FanDuel's "Duel Fan" campaign is one of the smartest promotions I've seen in a while.
Jun 21 min read
Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.
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