Why Cineplex’s Post-Purchase Offer Flow is a Win-Win-Win

Booking a movie these days can get you a whole lot of discounts.

Three of my four kids have a PA Day coming up, so I booked tickets at my local Cineplex theatre to see Masters of the Universe. ("I HAVE THE POWERRRRRRRRRRRRR!")

But when I was done checking out, I got not one...

... not two...

... not three...

... but FOUR offers for some pretty deep discounts, one after the other!

📺 3 months of Disney+ with ads for $2.99/month.

📻 4 months of SiriusXM for FREE.

📚 One month of free Audible.

🍋‍🟩 50% off from HelloFresh

These are not insignificant discounts: all four subscription companies are clearly investing in driving trial, hoping I decide that, after the trial period is over, I simply can't live without their services.

As a consumer, I see discounts.

But as a marketer, I see how Cineplex has very clearly monetized a prime moment of complete attention.

You see, I just finished purchasing my tickets...

... so OF COURSE I'm paying close attention to my screen at that moment to ensure my transaction has been completed...

... then, BAM! Offer. Offer. Offer. Offer!

And while I know a few folks at Cineplex, and they're all very nice people, I don't think they're giving up that prime attention space for nothing, do you?

I say, bravo to them.

The offers are valuable to consumers.

The attention is valuable for the subscription companies making these offers.

And the extra revenue is valuable to Cineplex because, even though the slate for the rest of the year is looking pretty darn good, theatre chains have been struggling to get movie-watchers back in seats for quite some time.

The best partnerships happen when everybody wins.

And this one seems to fall into that category.

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P.S. After I declined all four offers, I moved to another task without closing the Cineplex tab in my browser. And when I later returned to the tab to close it, I was presented with a FIFTH offer, this time from Capital One. Cineplex’s Post-Purchase Offer Flow is definitely a Win-Win-Win, and it appears that the biggest win is for the consumers.