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Blog: Blog2
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Porkbun's Lesson on Brand Personality
Some brands describe their personalities. Porkbun offers a powerful lesson on brand personality by putting theirs into everything they do.
Sep 33 min read
ADdicted: Gordon Ramsay X Uber Eats
Gordon Ramsay X Uber Eats might be an odd pairing, but it makes for a highly entertaining and effective ad.
Jun 293 min read
ADdicted: LEGO Gold
Messi, Ronaldo, Mbappé, and Vini Jr. sitting together around a table? Leave it to LEGO to make that happen. This ad is LEGO gold.
Apr 112 min read
ADdicted: IKEA's Ton of Kit Kats
If you have a ton of Kit Kat chocolate bars to store, IKEA's social media team has you covered.
Apr 42 min read
ADdicted: Disney Makes Memories
Disney Cruise Lines doesn't sell vacations; it makes memories. This ad communicates that perfectly.
Mar 191 min read
When Your Metrics Hurt Your Brand
Knix proved that winning with your sales metrics and winning with your consumers aren't always the same thing.
Feb 244 min read
ADdicted: (In The) Raw Humour
Kudos to the makers of the "In the Raw" brand of sweeteners for deciding not to tone it down in this very meta spot.
Feb 211 min read
ADdicted: Super Bowl 2026 Edition
I wrote the "ADdicted: Super Bowl 2026 Edition" two days after the game, based only on what I could recall about the ads. Here's what stuck.
Feb 1010 min read
Pepsi and the (Coca-Cola) Polar Bear
I really don't want to love Pepsi's 2026 Super Bowl ad, directed by Taika Waititi and featuring Coca-Cola's famous polar bear. But I do!
Feb 22 min read
Sydney Sweeney and the Four SYRNs
Sydney Sweeney says there are four SYRNs as she launches her lingerie brand. I have three questions.
Jan 294 min read
The Brand Power of Storytelling (Podcast)
When my friend asked me to be a guest on his podcast and discuss the brand power of effective storytelling, I jumped at the opportunity.
Jan 271 min read
ADdicted: Shopify, Black Friday, and the 95-5 Rule in Action
The execution of Shopify's Black Friday ad is nothing special, but the reason for doing it is very smart.
Nov 27, 20253 min read
ADdicted: Never Stop Playing
We know that work is important. LEGO wants to remind you that play is important too... and encourage us to never stop playing.
Sep 2, 20251 min read
A Strong Brand is your Best Defence
A strong brand is your best defence against private label alternatives.
Aug 8, 20252 min read
ADdicted: An AI Ad for Liquid Death
AI can now create an ad for a fraction of the time and cost of a "regular" ad. Is this the future of advertising?
Jul 8, 20252 min read
Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.
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