brand | David Pullara

Ideas. Insights. Inspiration.

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Blog: Blog2

How Mistakes Can Enhance Your Brand

Your business will make a mistake at some point. And when it does, it's an opportunity to enhance your brand... if you handle things well.

Explore Brand, Marketing, and more...

I really enjoyed chatting about marketing and the power of great brands as a guest on Hugo Rauch's Explore podcast. Have a listen!

Avoiding Irrelevance

Brands that fail to understand what their customers want and how to give it to them risk a decline into irrelevance.

The Value of Distinctive Brand Assets as demonstrated by "Ken"

There's great value in building and maintaining distinctive brand assets; this ad is a fun example of what's possible when they exist.

Blame it on the Brand

"Victoria's Secret" isn't just a catchy tune, it's an important lesson for marketers.

The Face of Your Brand

What customers think about your brand is shaped by the people who represent it.

Broken Promises: How Brands Fail

A brand is a promise. And promises need to be kept.

NOT for Everybody: The Paradox of Brand Inclusivity

If you walk into a Five Guys Burger and Fries with a peanut allergy, it might literally kill you. Here's why that's okay.

The Most Valuable Brands

What's the most valuable brand in the world? Interbrand and Visual Capitalist can answer that for you.

On Tesla and Liquid Death

You think marketing isn't important and doesn't drive revenue growth because "Tesla doesn't do any marketing"? I have two words for you...

Goodbye and Good Riddance

Every single customer touchpoint is a part of your brand.

Liquid Death and the Power of Brand

Liquid Death is quickly becoming one of my favourite case studies on the power of a brand.

More than a Like

In the beginning, Netflix would let you rate the content you watched using a five-star system. But in 2017, they chose to abandon that...

The Importance of Brand

Amanda Rabideau, CEO of Arch Collective, and I chat about a topic near and dear to my heart: The Importance of Brand. Here's the video...

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