brand | David Pullara

Ideas. Insights. Inspiration.

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Marketing Investment: Just Do It

People choose brands. Invest accordingly...

And if you're a company (or individual) that thinks building your brand is a waste of time, you should read this...

Having a clear, differentiated brand is a force multiplier.

DUDEwipes saw 81% YOY growth from the first half of 2020 to the first half of 2021. That growth shouldn't come as a surprise...

The "Return to Normal" ads were inevitable. And eventually, we're going to be sick of them. But these ones are worth a watch...

Building a strong brand is like making a great cup of coffee...

Perhaps that Peloton Husband wasn't so stupid after all...

All good marketing is about performance and growth, full stop. It's time companies began investing in brand-building.

"When one girl rises, all girls rise"...

A promotion is successful when it motivates you to buy. A brand is successful when it motivates you to buy again, and again, and again...

It takes years of hard work to build a great brand. But only seconds to destroy one...

Yesterday morning, I had the opportunity to share one of my all-time favourite advertisements...

We talk about diversity and how we should accept people for who they really are. But we dress up and use filters for our video calls...