brand | David Pullara

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Blog: Blog2

Blame it on the Brand

"Victoria's Secret" isn't just a catchy tune, it's an important lesson for marketers.

The Face of Your Brand

What customers think about your brand is shaped by the people who represent it.

Broken Promises: How Brands Fail

A brand is a promise. And promises need to be kept.

NOT for Everybody: The Paradox of Brand Inclusivity

If you walk into a Five Guys Burger and Fries with a peanut allergy, it might literally kill you. Here's why that's okay.

The Most Valuable Brands

What's the most valuable brand in the world? Interbrand and Visual Capitalist can answer that for you.

On Tesla and Liquid Death

You think marketing isn't important and doesn't drive revenue growth because "Tesla doesn't do any marketing"? I have two words for you...

Goodbye and Good Riddance

Every single customer touchpoint is a part of your brand.

Liquid Death and the Power of Brand

Liquid Death is quickly becoming one of my favourite case studies on the power of a brand.

More than a Like

In the beginning, Netflix would let you rate the content you watched using a five-star system. But in 2017, they chose to abandon that...

The Importance of Brand

Amanda Rabideau, CEO of Arch Collective, and I chat about a topic near and dear to my heart: The Importance of Brand. Here's the video...

Everything is your Brand

Your brand is made up of every single touchpoint. Nike gets it...

One Million Views

I did something on Wednesday afternoon that caused me both joy and frustration....

Strong Brands Create Price Inelasticity

Can you think of something you buy today that's doubled in price over the last five years... and yet you remain a happy customer?

Keeping Promises

If you're going to make a promise to your customers, make sure you can keep it...

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