brand | David Pullara

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Goodbye and Good Riddance

Every single customer touchpoint is a part of your brand.

Liquid Death is quickly becoming one of my favourite case studies on the power of a brand.

In the beginning, Netflix would let you rate the content you watched using a five-star system. But in 2017, they chose to abandon that...

Amanda Rabideau, CEO of Arch Collective, and I chat about a topic near and dear to my heart: The Importance of Brand. Here's the video...

Your brand is made up of every single touchpoint. Nike gets it...

I did something on Wednesday afternoon that caused me both joy and frustration....

Can you think of something you buy today that's doubled in price over the last five years... and yet you remain a happy customer?

If you're going to make a promise to your customers, make sure you can keep it...

My friend (and financial wizard) Jason Pereira asked if I'd join him on his podcast to discuss the importance of building a brand...

Last week, the brush at the bottom of my Bissell vacuum cleaner stopped spinning. What happened next is a lesson for all businesses...

People choose brands. Invest accordingly...

And if you're a company (or individual) that thinks building your brand is a waste of time, you should read this...

Having a clear, differentiated brand is a force multiplier.

DUDEwipes saw 81% YOY growth from the first half of 2020 to the first half of 2021. That growth shouldn't come as a surprise...