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ADdicted: Disney Makes Memories

David Pullara
4 hours ago
1 min read

If you're a marketer for a cruise line, the temptation to market the features of your cruise will always be there.

Look at our grand ship! Look at all the things you can do on it! Book your vacation now!

Fortunately, the marketers at Disney Cruise Line understand what they're really selling.

Mickey and Minnie Mouse in sailor outfits wave on a cruise ship deck. The Disney Treasure cruise ship is in the background at sunset.

The best marketers don't sell things, they sell feelings.

It's not the ship, or the ammenities, or even the vacation experience.

It's the memories you will create on their ships.

Disney makes memories. And it can do it across generations.

This ad says that in a heartwarming way.

https://www.youtube.com/watch?v=66oBA78wWXM

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