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Ideas. Insights. Inspiration.

ADdicted: Nike Play New

In this space, I usually share ads I love.


I'm going to make an exception with Nike's "Play New" ad; I don't love it... but I can absolutely respect what they're trying to say and do.

As a non-athlete myself, "Play New" is probably the most relatable Nike ad I've ever seen; I play baseball, soccer, basketball, tennis, and golf almost exactly like what's shown in the video, and while I've never attempted skateboarding, surfing, or boxing, it's safe to say I wouldn't fare much better than the non-athletes shown in the spot.


But for me, Nike has always represented "performance": its famous slogan is "Just Do It", not "Just Try Your Best".