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The Most Valuable Brands
What's the most valuable brand in the world? Interbrand and Visual Capitalist can answer that for you.
Jan 11, 20232 min read
The brand or the retailer?
Which do you love more, the brand or the retailer? That's a question many chip-loving Canadians are going to need to ask themselves soon...
Feb 22, 20223 min read
ADdicted: Super Bowl 2022 Edition
Back by popular demand, here's a list of my winners and losers from this year's Super Bowl advertisements...
Feb 13, 202210 min read
Regarding All Those Surveys...
Dear Brands, I'm writing to you about all those "invitations" you send me to complete surveys...
Dec 1, 20212 min read
Private Label is the Hurdle
Private label brands represent a threat for national brands, and they have for some time. But there's another way to think about this...
Aug 3, 20212 min read
ADdicted: "Back to Normal" Edition
The "Return to Normal" ads were inevitable. And eventually, we're going to be sick of them. But these ones are worth a watch...
May 17, 20212 min read
ADdicted: Nike Play New
I don't love Nike's "Play New" ad, but I can absolutely respect what they're trying to say and do...
May 16, 20211 min read
ADdicted: The Brilliance of Pep's Place
What if you were to visit a restaurant where you ordered the beverage first, then chose your food based on what worked best with your drink?
May 6, 20213 min read
Dear Harley...
Dear Harley: last week, you asked the Twittersphere an important question I wish more senior business leaders would ask. Here's my response.
Apr 25, 20216 min read
Why Brand Marketing Matters
All good marketing is about performance and growth, full stop. It's time companies began investing in brand-building.
Mar 2, 20212 min read
ADdicted: Canadian Super Bowl 2021 Edition
Canadian companies absolutely have the ability to create great Super Bowl ads. We just need more of them to decide that's what they'll do...
Feb 8, 20214 min read
ADdicted: Cheetos #ItWasntMe
Cheetos released their new Super Bowl ad today...
Feb 2, 20214 min read
Words and Actions
It's really easy to say, "We're here to help." But actions speak louder than words...
Aug 30, 20201 min read
The Power of a Brand
A brand is a promise. A good brand is a promise kept...
Aug 16, 20201 min read
Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.
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