dp thoughts.png

Ideas. Insights. Inspiration.

ADdicted: Cheetos #ItWasntMe

Today, Cheetos released their new Super Bowl ad.

Take a minute to watch it before you continue reading:

I'm planning to share this ad with the students in my "Strategic Marketing Communications" class this week, as we're in the process of learning what makes a good ad.

I'll provide the following three facts for context: