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Ideas. Insights. Inspiration.

ADdicted: Super Bowl 2020 Edition

The Super Bowl can only have one winner every year, but you can have more than one winner when it comes to Super Bowl ads.


This list may be premature — since not all of the 2020 Super Bowl spots are yet available online — but below are some of the best commercials I’ve seen this year so far.

Best Use of a Recognizable Accent: Hyundai, "Smaht Pahk"


Honestly, I can't figure out what either Boston or a Boston accent has to do with a Hyundai Sonota. But if you're willing to look past that and just appreciate a funny ad with a few great celebrities, this is a nice spot. More importantly, it highlights an interesting, useful, and differentiating feature of the car it's promoting in a memorable way, so that maybe you'll remember Hyundai the next time you're in the market for a new car. (You do remember that marketing is actually about selling more stuff, right?)

Most Likely to Make My Wife Cry: Google, "Loretta"


After seeing it first, I asked my wife to watch this ad; halfway through I heard a sob, and when I turned around to look at her face, she was in tears. (Me? I wasn't crying! My office is just really dusty.) Google has put together some really, really great ads in the past decade. This is one of them, although some will undoubtedly find the Google Assistant features showcased in the spot more than a little creepy.

Best Ad for a Product I Can't Buy: New York Life, "Love Takes Action"

This ad was a close runner-up for the "make my wife cry" category. (After I showed it to her, she showed me her arms: literal goosebumps.) It's a surprisingly emotional spot with a great message that's relevant for the company, and I can't say I've ever seen another insurance ad that resonated with me so well. Would it be enough for me to switch insurance companies? Well, New York Life isn't available in Canada... so I guess we'll never know.

Ad Most Likely to Make a Difference: Michael Bloomberg for President, "George"


This isn't at all intended to be a political post, but let's take just a moment to talk about this astounding Bloomberg ad. First, it's a full minute long, which means if it