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Blog: Blog2
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ADdicted: Anti-Marketing DuckDuckGo
DuckDuckGo's anti-surveillance sunglasses ad turns Google's smart glasses push into a lesson: can't beat a rival's game? Change it.
Aug 82 min read
The Wrap on Wraps
Spotify started the wrap trend, but not every brand should follow. Here's what to do (and not do) with your year-in-review.
Jan 2514 min read
Do Cool Things
If you're a brand owner, constantly look for opportunities to do cool things that make sense for your brand. Then do them!
Jan 191 min read
ADdicted: Cute and Effective
If you combine "cute" with a relateable story that illustrates the benefits of your product, you get something effective... and powerful.
Jan 162 min read
What News Is Worth
Tech companies think news is not worth very much to their business. They don't owe us "news", but we do owe it to ourselves.
Mar 28, 20252 min read
An Unusual Interview
Two podcasters recently had an unusual interview. The discussion was interesting, but the key takeaway is a critical lesson for all of us.
Oct 7, 202411 min read
The Most Searched
We'll see a lot of "2023 in Review" content over the next few weeks, but nobody does it better than Google.
Dec 12, 20231 min read
ADdicted: Pixel Hearts iPhone in this Comparative Advertising Campaign
I'd challenge you to find another comparative ad campaign in recent memory where the clearly superior product is so friendly to its rival.
Jul 4, 20232 min read
Google Domains gets sold... but why?
Google is selling Google Domains to Squarespace... and I don't really understand why.
Jun 21, 20233 min read
Super Bowl LVII's Top 15 Questions
I'm using my "Super Bowl post" this year to list the Top 15 questions that came to mind while reviewing this year's commercials post-game.
Feb 17, 202311 min read
Apple Bank
Imagine a world where Canada's sixth bank was operated by a company as beloved as Apple.
Oct 7, 20221 min read
Beware of Buzz
The ones getting the most buzz aren't always the ones doing the most work.
May 2, 20222 min read
In a Minute...
Visual Capitalist recently published an infographic that illustrates some of the things that happen on the Internet every single minute...
Nov 16, 20211 min read
Work Smart
If you were to ask me how many cars there are in the world, here's what I would do...
Oct 28, 20211 min read
Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.
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