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Blog: Blog2
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Generating QR Codes
Google's Chrome Browser will let you easily generate a QR code for any webpage. Here's how to do it.
Aug 7, 20211 min read
How to reach a Marketer's Worst Nightmare...
I'm a marketer. But I'm also a traditional marketer's worst nightmare. Here's how to reach me...
Aug 1, 20214 min read
Sick of Zoom? Project Starline awaits...
Project Starlight isn't quite a Star Trek transporter... but it might be the closest thing we can get to it...
May 19, 20212 min read
Dear Harley...
Dear Harley: last week, you asked the Twittersphere an important question I wish more senior business leaders would ask. Here's my response.
Apr 25, 20216 min read
ADdicted: Get Back to What you Love
If you hear "advertising" and immediately think it requires a large creative team and a massive budget, watch Google's latest spot...
Apr 6, 20211 min read
You're Not For Everyone
One of the biggest mistakes marketers can make is to think their brand can be for everyone.
Aug 2, 20202 min read
Consistency is Critical
If you're willing to be inconsistent with little things, what's stopping you from being inconsistent with bigger things too?
Jun 7, 20202 min read
Parisian Love
Yesterday morning, I had the opportunity to share one of my all-time favourite advertisements...
Jun 4, 20201 min read
High-Value Benefits
The very best benefits are the ones that address specific physical and emotional employee needs...
May 31, 20203 min read
Giving Thanks
Google isn't going to make any money from thanking all those coronavirus helpers with their Doodle. But a tremendous ROI still exists...
Apr 17, 20201 min read
Ignorance is a Choice
In the glorious Age of Information, ignorance is a choice.
Mar 6, 20202 min read
ADdicted: Find your Scene
An advertiser willing to create a distinct ad for a target audience (or to tie-in to a specific event) is far more rare than it should be...
Feb 13, 20201 min read
ADdicted: Super Bowl 2020 Edition
The Super Bowl can only have one winner every year, but you can have more than one winner when it comes to Super Bowl ads...
Jan 30, 20204 min read
Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.
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