dp thoughts.png

Ideas. Insights. Inspiration.

ADdicted: Find your Scene


Hands down, my favourite ad shown during last week's Academy Awards was Google's "Find your Scene" ad, which highlights a number of Google features in a unique and compelling way.


If you're not a movie-lover, you may not understand everything happening in the ad until the halfway mark, where the film references become much more obvious. But it's important to keep the context in mind: this commercial was aired during the Academy Awards, which was likely to be watched by - you got it - movie lovers!


These days it isn't difficult to target an audience with your ad. But an advertiser willing to create a distinct ad for a target audience (or to tie-in to a specific event) is far more rare than it should be.


- dp

If you liked this post, don't miss the next one: get dpThoughts delivered to your inbox up to three times each week. 

(Or add me to your RSS feed and get every post in your reader as soon as it's published.)