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Ideas. Insights. Inspiration.

ADdicted: Get Back to What you Love

If you hear "advertising" and immediately think it requires a large creative team and a massive budget, watch Google's latest spot:

While Google obviously has large creative teams and massive budgets, you could have created this particular spot on your Android phone.

And it likely would have been no less effective.

Large teams and big budgets can be nice, but they're not essential for great advertising.

What's critical is a creative (and well-executed) idea based on a powerful insight.


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Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.

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