insights | David Pullara

Ideas. Insights. Inspiration.

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Blog: Blog2

The Importance of First-Party Data: text-talk with Matt Butler, Co-Founder, Bonsai Data Solutions

What is 1P data and why should we care? Matt Butler from Bonsai Data Solutions explains the power of first-party data and how to use it.

Insights from Unexpected Questions

There are valuable insights to be gained from unexpected questions.

The Marketoonist

Congratulations to Tom Fishburne, and here's to the next 20 years of skewering all the stupid things our industry says and does.

ADdicted: Insight-Driven Ads

The very best ads are driven by insight.

ADdicted: What If...

Neo Financial's latest ad recognizes a simple truth and brings it to life brilliantly.

ADdicted: "Why else..."

When you love your dog, you can't imagine any reason why others wouldn't as well...

Dear Harley...

Dear Harley: last week, you asked the Twittersphere an important question I wish more senior business leaders would ask. Here's my response.

ADdicted: Get Back to What you Love

If you hear "advertising" and immediately think it requires a large creative team and a massive budget, watch Google's latest spot...

Thank You, Mom

This P&G ad is 10 years old. But the insight that drove it is timeless...

The Power of Observation

Life is filled with "a-ha" moments, but only if you're paying attention...

ADdicted: Year in Search

Every December for as long as I can remember, Google has released an inspirational "Year in Search" video...

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