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Ideas. Insights. Inspiration.

ADdicted: Don't Aviation and Mint

Ryan Reynolds has done it again.

His latest (somewhat PG-13-rated) ad isn't for one of the products he co-owns and promotes.

It's for TWO of the products he co-owns and promotes: Aviation Gin and Mint Mobile.

That's smart.

And the fact that he can promote two products with one ad and avoid the significant cost of paid media by getting all of us to share the ad for free?

That's genius.

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