Enshittification

"You can call me a shit-maker.

My job is to make things shitty.

The official title is Enshittificator."

As far as "ad hooks" go, I'm not sure it gets much better than that.

Cory Doctorow published "Enshittification: Why Everything Suddenly Got Worse and What to Do About It" in late 2025. I haven't read it yet, but the term has unfortunately become somewhat ubiquitous in discussing the state of technology today.

If you also haven't read the book, this blurb from the book's Amazon page will give you a good idea of how Enshitification works:

The once-glorious internet has degenerated into “platforms” that rose to dominance because they delivered convenient and delightful services efficiently and reliably. But once we were locked in to those services, the tech bosses turned on us, relying on our dependency to keep us using the services even as they got worse and worse. The platform bosses did the same to the companies that had flocked to their services to sell stuff to us. Once we were all locked in—businesses and users—the tech companies stripped out all utility, save the bare minimum needed to stave off total collapse.

Enter the Norwegian Consumer Council, which dives headfirst into the subject of enshittification and how to resist it in a new report titled, "Breaking Free: Pathways to a fair technological future." And along with this report, they created an ad that manages to be both hilarious and terrifying at the same time.

I love parody.

I love hyperbole.

I don't love how everything on the Internet is getting worse by design these days...

... but I do love this ad warning us of that.

Will it make any difference at all in the enshittification of our digital lives?

Maybe not.

But if you're working at a tech firm that's contributing to the enshittification of internet platforms, hopefully this ad will make you stop and consider the impact of your efforts.

After you're done laughing, of course.

https://www.youtube.com/watch?v=sAn0s5O9qS4