FRACTIONAL CMO
A real CMO for your business,
without the full-time commitment.
Integrated, accountable marketing leadership for a set number of days per week.
Hiring a full-time CMO can be a significant financial commitment: a competitive salary, a sizeable bonus, executive benefits, and often equity in the business. For many companies, the need for senior marketing leadership arrives before the budget exists to justify a permanent hire, or before a founder CEO really knows what they need from their marketing.
A Fractional CMO gives you executive-level thinking, integrated into your business and accountable for results, at a fraction of the cost and with significantly less risk. You get someone in the room setting the strategy, managing the team, owning the function, and being accountable for what happens next. It's the strategic leadership you need while you figure out what you will need from a full-time CMO, or even if that investment is needed at all.
ENGAGEMENT TIERS
days per week
Senior marketing leadership integrated two days a week
days per week
A deeper presence across your marketing function
days per week
Near full-time senior leadership for businesses ready to accelerate
Pricing is based on commitment level and discussed during an exploratory call. Book yours →
IS A FRACTIONAL CMO RIGHT FOR YOUR BUSINESS?
A Fractional CMO arrangement works best for companies that already have marketers handling the day-to-day execution, but want to use marketing more strategically to drive revenue and build their brand for long-term success. If you don't already have a strong marketing team (including strong agency partners) in place, a Fractional CMO can help you build one based on your business needs.
You want to be more strategic
A Fractional CMO works best for companies that have done tactical marketing in the past but want to connect it more deliberately to business goals.
You have a marketing team in place
A Fractional CMO should lead and develop your existing marketing team, not serve as your entire marketing department.
You're ready to commit
A minimum of six months is required for Fractional CMO engagements, because effective integration takes time.
No commitment required. Let's talk about whether a Fractional CMO engagement is right for your business.
NOT SURE IF YOU'RE READY FOR A FRACTIONAL CMO?
If you know you need senior marketing expertise but aren't sure whether you're ready for a Fractional CMO, other options (like a FlexCMO subscription) are available. During an exploratory call, we can figure out what service is best for your business together.
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