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Blog: Blog2
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Clever Strategy, Terrible PR
Using "loophole thinking" to skirt rules might look like a clever strategy, but taking advantage of customers will earn you terrible PR.
Jul 302 min read
Why Alexa+ is a Marketing Masterstroke
Alexa+ is yet another value Amazon will offer to Prime Members, and the reason why is a marketing masterstroke.
Mar 242 min read
A Sweet Lesson: Scheduled Scarcity
The Sweet Spot offers a sweet lesson in scheduled scarcity by choosing not to make every flavour available every day.
Mar 233 min read
What makes Uniqlo successful?
What makes UNIQLO so different... and so successful? A panel discussion with some of the company's top executives provides some insight.
Mar 133 min read
Intentionally Inconvenient
Intentionally inconvenient is a strategy that can sometimes make sense.
May 1, 20252 min read
Measure Twice
"Go fast and break things" is great... unless you're the person responsible for repairing what's broken.
Apr 22, 20251 min read
Using Price to Nudge Consumers
Price increases aren't always about generating more revenue.
Apr 14, 20252 min read
The Reason for a McVeggie
The idea of a McVeggie grosses me out, but I think I know the reason McDonald's Canada is testing it... and it may not be what you think.
Mar 18, 20252 min read
How to Disrupt an Incumbent
How do you disrupt your industry's incumbent? It's not easy, but it's possible...
Mar 2, 20253 min read
HBO Max: A Misstep in Brand Strategy
It takes a lot of time and money to build a strong brand; HBO Max choosing to get rid of "HBO" was a costly misstep in brand strategy.
Jan 9, 20242 min read
Google Domains gets sold... but why?
Google is selling Google Domains to Squarespace... and I don't really understand why.
Jun 21, 20233 min read
Remember Your Objectives
Your tactics should align with your objectives, and a price promotion I recently came across illustrates why.
Jan 17, 20234 min read
The Right Equations
We spent a lot of time learning how to solve algebraic equations in school. But solving the equations is only part of the challenge.
May 8, 20221 min read
How to Anger your Customers
Just because you can restrict a customer from doing something with the product they've purchased, it doesn't mean you should...
Nov 29, 20214 min read
When I Play Chess...
Playing chess against a skilled A.I. opponent can teach you a few things, depending on how you choose to play...
Sep 12, 20211 min read
Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.
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