top of page
dp thoughts.png

Ideas. Insights. Inspiration.

Writer's pictureDavid Pullara

ADdicted: "Best Ads of the Decade"


Business Insider released their "Best Ads of the Decade" list, and it's a good one!


I encourage you to click the link and have a look because I love almost every ad on there!


Almost.


Personally, I think Bud Light's "Dilly Dilly" is just silly-silly, and while Gillette's "The Best Men Could Be" ad might have been well-intentioned, it was also preachy, hypocritical (given past Gillette ads that used beautiful women as props to clean-shaven men), and arguably contributed to an $8 billion write-down for the company. (To what extent is certainly debatable, but you'd have a tough time arguing it helped.) Also, while Under Armour's "I Will What I Want" ad featuring Misty Copeland is very good, I'd argue Michael Phelps' "Rule Yourself" is better.


What spots would I use to replace Bud Light and Gillette on the list? That's easy: Red Bull Stratos (because they dropped a guy from the edge of space!!!), and the hilariously effective "It's a Tide Ad" (which was amazingly brilliant in the context of the Superbowl.)


- dp

Comments


If you liked this post, don't miss the next one: get dpThoughts delivered to your inbox up to three times each week. 

(Or add me to your RSS feed and get every post in your reader as soon as it's published.)

​

Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.

​

​

​

bottom of page