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Ideas. Insights. Inspiration.

ADdicted: Getting Smarter

There's just something about a good self-deprecating celebrity ad.

Like this new spot from smartwater, starring SNL cast member Pete Davidson.*

If you have multiple tattoos and no sense of humour, you might be offended by the idea that your personal works of art might represent "questionable choices" and "bad decisions".

If not, this is a cheeky spot that will probably make you smile.