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Ideas. Insights. Inspiration.

ADdicted: Tide Cold Callers

If you want to literally laugh out loud today, click the link below to watch these five 30-second commercials from Tide.

(The YouTube link is a compilation of five ads in the campaign; trust me, take the 2.5 minutes to watch them all...)

Ice-T and "Stone Cold" Steve Austin do a hilarious job as Tide Cold Call Center workers, and the other celebrities who answer their calls do so in a way befitting of their trademark characters. My favourite is the duo's exchange with Schitt's Creek star Annie Murphy, who's clearly in-character as Alexis Rose for the spot despite answering the phone as "Annie". ("For the environment" is absolutely something Alexis would say in that context, right??)

The creative idea of the Tide "Cold Callers" is very funny, and the campaign's use of well-known celebrit