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Ideas. Insights. Inspiration.

ADdicted: Whassup Again

The Superbowl is next weekend, which means advertisers have started pre-releasing their Superbowl spots. As an aside, I think doing so takes away the thrill of seeing something for the first time during the Big Game, but as a marketer, I certainly understand the need to get as many eyeballs as possible on the very expensive spots you produce, and releasing them ahead of time helps with that.

When I heard that Bud was bringing back their amazing "Wassap" campaign from the late '90s, I was ecstatic! Here's the original spot from 1999, which I ab