Ideas. Insights. Inspiration.

Context Matters

Aug 25, 2024

1 min read

A Rogers ad proclaiming you can "stream interrupted" should not be aired on a streaming service when doing so means my content stream is being interrupted by the message.

(I wish this was a hypothetical example. It isn't.)

A complicated highway billboard encouraging drivers to pay attention to the road can be a self-defeating communication.

A company that spends millions of dollars communicating its corporate sustainability efforts but then allows its CEO to use a private jet for the 1,000-mile commute between his home and the company's headquarters could surely be putting those dollars to better use.

What you say is only part of the equation.

Context matters too.

A photo of a signpost with two signs, Content and Context.

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