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Ideas. Insights. Inspiration.

text-talk with Bryan Reid & Ron Zeeman


* an interview conducted completed via text message... so excuse all typos *

My guests on this edition of text-talk are Bryan Reid and Ron Zeeman, the dynamic duo who led the creation of all those terrific WestJet holiday ads you've seen over the years. In this interview, Bryan and Ron talk about how the first WestJet holiday spot came together, the keys to a successful long-term agency-client relationship, their favourite holiday ads, and more... enjoy!

Note: where applicable, these screenshots have been hyperlinked so you can check out the videos and articles we reference during our chat for yourself. Each hyperlink will open in a new tab, so you can easily return to this page to finish reading the interview.


Thanks to both Bryan and Ron for a great chat!

P.S. Want to check out more of WestJet's holiday ads over the years? This link should help.


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