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Ideas. Insights. Inspiration.

The Empathy Advantage


If I was the CEO of one of Canada's Big-Five banks today, I'd strive to be the first of my competitors to send a COVID-19 note to my customers that read something like this:


Research very clearly shows it's in the best interests of our society for you to practice "social distancing" and stay home right now. But we realize that if you don't go to work, you might not earn the money you need to pay your