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Ideas. Insights. Inspiration.

ADdicted: Kindness, Shipped

Once in a while, you discover a commercial that gets better every time you see it.

Amazon's latest holiday ad might be one of them.

Watch it. Then watch it again and let me know if you disagree.

The ad isn't particularly complicated, so if you were paying attention, you likely understood the narrative on your first viewing. It's even possible that at times over the last two years, you've felt the same way as the young woman depicted in the spot.